Late last year while browsing the net for info on PR2.0 I came across an eBook published by David Meerman Scoot (www.davidmeermanscott.com) The New Rules of PR which opened my eyes even more to the potential for the use of online media to give our clients’ messages more direct reach.
The New Rules of PR can be downloaded along with other eBooks from http://www.davidmeermanscott.com/products_ebooks.htm. When I was browsing the book stores over Christmas I came across David’s book The New Rules of Marketing and PR. Given the value I gained from his eBook I had no hestitation in purchasing the book and reading it as quickly as I could.
Suffice to say it has made a difference to the way we do things and as a result the effectiveness of our work. A summary of the key points of value to us can be found on our website www.e-nova.net.au.
The book also lead me back to David’s site again where I found his latest eBook The New Rules of Viral Marketing…another must read!!
As a result of this we are now heavily promoting the use of eBooks as a key tool in brand building and credibility development. It worked on me and it will certainly work on most people. Give your potential consumers value for FREE and they will pay for more as you have earned trust and loyaly.