Two in every five Aussies on the net posted a commentt about a brand in the last year!
More than 86% of the same people read comments about brands!
More that 6.5Million Australians now belong to at least one online Social Network!
All of this comes from very recent Nielsen Online research into consumer generated media in Australia.
So if the consumer is into it why don’t the companies/brands get it …. yet?
After all this is word of mouth advertising and most people say that’s the best form and certainly most say its the form they trust most. So its cvertainly time for companies to be at least listened while they plan to become actively involved.
Its not that hard to make a video and post it on YouTube…. 57% of consumer said they watched online videos to help them make purchasing decisions.
Facebook usage up from 37% to 69% in the last year…. YouTube up to 75% from 64% a year ago…. so consumers are moving ….
Whats more the research most consumers want companies to find new ways to interact with them.
So Social Media is not only popular but trusted by consumers and for companies/brands its a communication medium that is easy to access and cheap to leverage.
So why dont they get it why are most ignoring it and some going so far as to ban their staff accessing in the office.
Is it just change … is that many of the decison makers see them as too old to bother with this “fad”?
I was staggered this week when a senior lecturer in Marketing at a prominent University told me he gets lots of invites to join LinkedIn, Twitter etc …. but he doesnt have the tme!!!
What he cleary means is he doest know – why, what and probably how.
When I suggested to a CEO of a prospective client he should be blogging he told me …”I only have time for insights and not communicating with people”
My answer is then you are a perfect blogger write your insights in blogs and let the world do the communicating for you.