The Twitterati

Whilst still trying to learn what I need to leverage my use of Twitter I am amazed at its now epidemic like growth.  I am sure it is well beyond the Tipping Point and may well be providing enough material for a new book by Malcolm Gladwell.

It seems to me that there are two key factors in this rate of growth

1. The adoption of Twitter as a medium for Celebrities as a medium to communicate directly with fans. Lance Armstrong is one of many examples.  Cycling affecianados have followed his return to Cycling via his regular Twitter updates.
When he came to Adelaide for the Tour Down Under he added thousands to his fan base including SA Premier Mike Rann and Tourism Minister Jane Lomax Smith. His tweeting about the delights of his time in South Australia now has the Premier and Minister using Twitter.
There are now more than 200,000 following him (he follows only 43 thought) most of whom he has introduced to Twitter I suspect.
When his Time Trail bike was stolen recently his first action was putting out an APB to the Twitterati see below…

lance-armstrong1

The list of celebrities using Twitter to stay in touch is growing rapidly across a diverse range of ages and now includes – Britney Spears, Stephen Fry, Shaquille O’Neill, Al Gore, John Cleese, MC Hammer, William Shatner – all have more than 100,000 followers.

2. The use of Twitter by companies large, medium and small to connect and rapidly respond to consumers needs/issues/recommendations and toi promote special offers etc .

Some of the big brands to embrace Twitter include

Whole Foods Market asks what their clients like to read and watch, recommends new food podcasts and invites them to the company upcoming events.

HRBlock runs ask-and-answer sessions with their customers.

Starbucks posts new offers and also participates in threaded discussions of these offers with their Twitter-followers.

Dell has created a number of Twitter profiles, each meant for different types of deals (e.g. DellOutlet posts recent refurbished Dell computer offers).


So why has Twitter grown so rapidly? It has been introduced to millions by brands/people they trust and has provided them with value.

So once again its a trusted brand combined with value adding to build consumer demand and support.

What the Oscars taught me about LinkedIn

oscars I watched this years Academy Awards mainly to see how Aussie Hugh Jackman performed as host. He did an outstanding job in his unique Aussie larrikin style, yet again I felt proud to be an Aussie.

But there were a few other moments that really captured my interest – when the nominations for best actor/actress were read by 5 former winners.

The women nominees in particular were moved as I have not seen before in such an awards show. Clearly this was a result of (what appeared to) genuine admiration and appreciation of the nominees work expressed by one of their peers.

Seeing this reminded me how important it is to understand what our peers think of us and how Social Networks like Facebook and LinkedIn can facilitate this.

In the age where it is not what we say we are it is what Google says we are it is vitally important to know how we are seen by our peers.

As such I recently embarked on an exercise to build my LinkedIn profile as a repository of all there is to know about me.  In doing so I sought recommendations from a variety of people that have worked for me, with me and those that have been clients over the years.

Their words were to say the least humbling especially coming from people who have known me well in one phase of my life or another. It was a great experience for me to understand how others saw me and then to  do the same for them.

As I say to me clients use others to tell your story. Now I recommend  in terms of your own personal image and well being seek others to tell your story.

In putting together proposals for work I can now provide my strengths and weaknesses as seen by others .

As it appeared to be for those Oscar nominees it is well worth knowing how your peers see your work…   so update your LinkedIn profile and gather as many recommendations as you can from a diverse range of people you have been associated with.

Based on my experience it will be well worth it personally and professionally.