Twitter is now surely the greatest example of building a brand by getting heaps of free media and not spending anything on traditional advertising.
According to an analysis conducted by Video Monitoring Services (VMS), Twitter got great benefit from 2.73 billion impressions last month, valued at $48 million.
Of this over 50% were mentions on TV – mentions largely due to celebrities. politicians, sporting and media personalities embracing it as a medium for direct communication with fans, supporters, voters etc.
While Google has had so much free publicity it has become a new verb in the language — “lets Google that!” — it has been outstripped by Twitter now.
“This is huge. It’s very, very high,” said Gary Getto, VP-integrated media intelligence at VMS. “In fact, we looked at online coverage of Twitter vs. Google. Twitter is running significantly higher than Google and I didn’t think anything was more popular than Google.”
Not only does Twitter not advertise it doesn’t even have any PR representation to generate this media … .
This is truly the power of Social Media to build Word of Mouth and rapidly develop a Tribe of Evangelists and Followers.