It’s inevitable – online TV coming to everyone … Live too!

altv_masthead980The latest data from comScore Video Metrix shows an incredible 158 million U.S. Internet users — or 80% of the country’s online population — watched online video in July.

It is amazing to find that a total of 21.4 billion videos were viewed during the month.

The report also shows the average online video was 3.7 minutes, while the average online video viewer watched about 500 minutes of video, or 8.3 hours, according to the research company.

This was not as surprising as I first thought when I thought about it. Why? Because the market is now being defined by a generational phenomenon … and of course there is a buzz word for this … “digital natives”.

Their media mix is much different to other generations but this mix is now filtering through to others rapidly. The “digital native” lives on the internet and thrives on a diet of social networks/media, web TV, podcasts, mobile TV, peer to peer file sharing and video on demand mixed with linear TV, cinema and radio.

But these latest “survey” figures show that online video is spreading well beyond the “digital natives”. I must admit that although I spend a lot of my time focused on digital media I am a product of my era … in that online TV does not come naturally.

My best example of this is the recent world record in the 100 metres by Usain Bolt. As a Track and Field fan I was desperate to see it … having missed the live telecasts into Australia at 4am … and working whilst TV News services were on … I turned to Google!!

Google very quickly pointed me to several links (mainly YouTube) where I could watch every possible angle and see the telecasts provided to a variety of countries and in a variety of languages.

So whilst the latest figures from the US are startling, but not surprising, there is much growth to come from people like me and in terms of the type and duration of viewing.

An Adelaide company AustraliaLiveTV has been proving this for some time. Unlike almost every other online video outlet … they broadcast live and as such encourage interactivity with the presenters. Within their first year of operation they are producing more live/local content than any of the free to air networks in this city and their advertising revenues have them at their forecast earlier than planned.

Even more surprising is the fact that the bulk of their programming at the moment is targeted at an Adelaide ageing demographic and one that is more associated with talkback radio.

But radio on Internet TV is working because it’s live and interactive … and it’s attracting audiences well beyond Adelaide and the ageing demographic because of this.

So I have tried to get my head around why talkback radio on TV works … and I guess it’s the same reason as breakfast TV, panel chat shows etc work. As long as the hosts/guests are entertaining we like to watch the interaction as opposed to just listen.

So for the Grumpy Old Manager who is still blissfully ignorant of the power of social media in building business … maybe Internet TV is the trigger that we need to add to our new media/marketing mix!

Lois Kelly gets it right … and puts it simply again…

sm-billboardjpeg Lois Kelly has answered the “what should I write about in my Blog?” question in a very simple manner.

And once again she is dead right …  When she came out with her  nine best story lines in marketing and PR a couple of years ago she had it right.

We adopted that model and use it in planning our campaigns with our clients and it has been very successful… and I know her 4 things that people write about in Social Media will be just as effective.

Imagine how much more effective Twitter could be if you were answering one of these questions rather than that inane “What are you doing?’

Most people that know a bit, but not a lot about Twitter and probably  haven’t used it are turned off by thinking they have to keep a record in Twitter of what they do all day long and will be fed meaningless info about the habits of their friends as well.

But when you think about it – these 4 things are what we really want to tell others about … so in Blogs, Twitter etc … or in just plain old fashioned face to face conversations … when you are stuck for a word ask yourself one of these question and you are bound to find something meaningful to say.

Follow Lance Armstrong … and ride with him..

The final day of the 2009 Tour Down Under held on the streets of the city of Adelaide.
The final day of the 2009 Tour Down Under held on the streets of the city of Adelaide.

As a poor example of a Lycra clad looney who loves to ride a bike, I naturally follow Lance Armstrong on Twitter … esp since he came to Adelaide this year to ride The Tour DownUnder.

Now he is giving us all a reminder  why it’s a good idea to follow interesting people on Twitter Lance Armstrong has invited his Twitter followers for an impromptu bike ride in Glasgow.

Unfortunately  I’m not near Glasgow, and while my cycling is barley adequate for a leisurely ride with Lance , I want to highlight this kind kind of conversation with fans which Twitter now makes possible.

This is one of those things that has fueled the astonishing growth of Twitter and makes it a great tool for a wide variety of uses. Check out the tweets from Lance below.


You might also like to check out    Pro Cycling on Twitter: 48 People Who Aren’t Lance Armstrong

Hasten slowly with Social Media

Usain Bolt - Fastest Human Ever!
Usain Bolt - Fastest Human Ever!

When it comes to Social Media you don’t have to be the fastest like Usain Bolt – what a stunning performance in Berlin – surely the best athletic feat of the past 25 years at least … 10.59 secs for 100 metres, running at a max speed of 44 kph!!

In a recent conversation starter in the Harvard Business Review “Don’t Keep up with Social Technology” Alexandra Samuel CEO of Social Signal, a social media agency provides some very useful advice to those working with Social Media in business.

The minute you stop trying to keep up, you open far more exciting possibilities: getting ahead with what matters to you, your team and your business.

When we decided to write The Grumpy Old Managers Guide to Social Media Marketing we had this very much in mind. Rather than explore all of the options and talk about the latest and greatest, we focused on keeping it simple. Generally in life if it looks complex we assume it is and we avoid it . This is very much the case with Social Media … tools like LinkedIn, FaceBook, Twitter, Blog etc are very simple and easy to use but can be made to look complex.

In her article Alexandra starts by posing the question:

“It seems like there is always another Social Network to join or another tool I’m supposed to learn. How can I keep up?”

Her simple answer with which most would agree – you can’t.

It is a matter of choosing the tools you need and the features you want to focus on and start to experiment. As we say in the Guide, use Social Media to explore topics that are not necessarily work-related but that you enjoy (maybe a a hobby) and once you understand what the tools can do then apply it to business.

I also love the analogy she uses in comparing Social Media to Ikea (you either love it or hate it … I know!):

“A few years ago I went shopping at Ikea with a friend, and found myself — not for the first time — consumed by the organising department. As I pored over the assortment of boxes and bins, my friend finally grabbed me by the shoulders and looked me square in the eye: “You know,” she told me gently, “there’s no combination of boxes that’s going to turn you into an organised person.”

Social Media is a lot like that. Don’t think it will change you, but you can use it to do what you want to achieve in your business without being a technology geek.

In fact if you are leaving websites etc to technologists and others you are doing your business a disservice … make sure your website and associated tools are simple, straight forward, easy to understand and easy to modify and grow by the people who understand your business.

Major brands such as Proctor and Gamble are using Social Media to connect directly with their consumers because they don’t want retailers to be the guardians of their brand.

Likewise with communications you need to make sure what is said and how it is said reflects who you are and what you are . It needs to be simple genuine and authentic not marketing babble or technospeak which you paid someone who doesn’t know your business to write.

Be what you Say and Say what you be … but above all whether it be website, Twitter, Blogs or any Marketing Communications, make sure you talk about the benefits you bring to your customers and not how great your organisation is … keep it personal, genuine and authentic.

And that’s what Social Media is all about – Hasten Slowly – But Start Soon!

LinkedIn.The place to look. The Place to be found

job boardsJobvite, a US company which provides a Web 2.0 platforms to manage all aspects of hiring people have just published their second annual Social Recruitment Survey.

The 2009 Jobvite Social Recruitment survey has found that more employers are using social networks like LinkedIn and Facebook to find, attract and recruit candidates. They are also finding that they are more satisfied with the quality of candidates found this way as well as through employee referrals than those found on job boards and 3rd party recruitment agencies.

Results found that 72% of those surveyed plan to increase their use of social networks, 76% plan to invest in employee referrals while a majority say they will invest less in costly sources such as job boards and third party recruitment.

80% of companies are using or planning to use social networks as a way to find and attract candidates with LinkedIn now being used by 95% of those surveyed to source candidates, Facebook is second with 59% and then 42% for Twitter.

Whilst the survey focused on over 400 individuals using or interested in using Social Media to recruit staff, it is the levels of satisfaction expressed that are the highlight of the report along with the potential of LinkedIn. With over 30 million professionals from 150 unique industries with an average age of 39 and average earnings of $139,00o it is an obvious source for executive recruiters.

But clearly the nature of LinkledIn is changing and encompassing a wider demographic which will be further fueled by this survey.

Given the survey covered a wide variety of businesses from small (less than 100 employees) to very large (more than 5,000 employees) it is clear that Social Media Recruiting has application across the board. Especially given the high levels of satisfaction expressed compared to Recruitment Agencies, Job Boards etc. Also 89% of those who participated were real employers and not agencies.

There is also a clear indication that the power and reach of Social Networks will see a growth of employee referrals being used to recruit staff. Rather than banning Social Networking employers will see another benefit in utilising the social and professional networks of their staff to find the best people to fill vacancies.

The main reasons for the use of Social Networks rated as follows :

  • Reach passive job-seekers – 77%
  • Low cost candidate source – 74%
  • Source hard to find skills or experience – 72%

The key outcomes of the survey included:

  • 66% said they had hired through an online Social Network already

They will invest more time and money next year in:

  • Employee referrals – 76%
  • Social Networks -72%
  • Corporate career site – 64%

They will invest less time and money in:

  • 3rd party recruiters – 72%
  • Job boards – 57%

So as foreshadowed in previous posts the recruitment industry is one that will see great change in future as a result of the growth of Social Networking. Also it is clear that the use of Social Media by recruiters within companies and by their current staff will grow in the effort to find the best candidates more cost effectively.

Clearly another reason for companies large and small to develop and implement Social Media Policies and Plans which incorporate staff recruitment.

For those interested or involved in recruitment it is well worth downloading the free survey results and analysis from the Jobvite website … and checking out the Enova Newsletter and reading The Grumpy Old Managers Guide to Social Media Marketing.