He said what…….?

The Ashes not The Novartis CEOs mother

Reading today’s Adelaide Advertiser I spotted two quotes that amused and concerned me!!

Announcing that the CEO had been fired for breaching the confidentiality of some discussions the President of the SA Cricket Association, (a former Federal Govt Cabinet Minister) was paraphrased suggesting the reason for the CEO’s demise was:

“He couldn’t explain why he had been so truthful”.

Will we ever be able to believe a SACA spokesperson in future?

Perhaps the media got it wrong … so I checked the SACA website. All I found there was the official Media Release written in the predictable old fashioned impersonal language of the PR professional of the past. Hoping that the media would be lazy enough to just lift the quotes and not ask their own questions.

No sign of a Blog where I could perhaps have my say!

No sign of a Video of the Media Conference so we could see and hear exactly the context in which the statement was supposedly made.

As expected no sign of Twitter or Facebook to build conversation … Just the old one way web site — the SACA tells and you will listen.

In the hope of finding some connection with Web 2.0 and Social Networking/Media I went to LinkedIn assuming that given the international nature of the sport I would find SACA’s General Manager Commercial, Terry Davies, who will fulfill the role of Acting Chief Executive. I thought I would email him a copy of the Grumpy Old Managers Guide to Social Media so that he makes sure in future they leverage Social Media rather than rely totally on Traditional Media. But alas no Terry Davies at SACA or within 15 kms of me!!

The only evidence of Web 2.o on what appears to be an expensive but, by today’s standards, a fairly ineffective site was an RSS feed of the latest news in cricket … But it seems that one of the search terms for the RSS is Ashes. That sounds fair … but today one story caught my eyes as the news scrolled through.

It seems some animal activists have stole the ashes of the deceased mother of the CEO of Novartis … and it’s ended up in the cricket news … OOPS. I guess no one was looking and it went straight through to the boundary for 4!!

The other story in the ‘Tiser that caused some amusement concerned the raid by Federal Police on a Terrorist Network planning to blowpolice up an Army Base near Sydney.

When a neighbour of one of the alleged Terrorists went out into the street to find out why dozens of heavily armed Police were running down his street he asked one of them what was happening … He was told:

“It’s ASIO. I can’t tell you whats happening. Watch the news tonight.”

I wonder if they put the Media Release out before or after the raid … or perhaps he was Twittering it as he passed by … maybe ASIO get it after all??

And on tonight’s TV News I see there is now an investigation into how the media knew about the raids before the raids were conducted … maybe it really was on Twitter!!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s