LinkedIn.The place to look. The Place to be found

job boardsJobvite, a US company which provides a Web 2.0 platforms to manage all aspects of hiring people have just published their second annual Social Recruitment Survey.

The 2009 Jobvite Social Recruitment survey has found that more employers are using social networks like LinkedIn and Facebook to find, attract and recruit candidates. They are also finding that they are more satisfied with the quality of candidates found this way as well as through employee referrals than those found on job boards and 3rd party recruitment agencies.

Results found that 72% of those surveyed plan to increase their use of social networks, 76% plan to invest in employee referrals while a majority say they will invest less in costly sources such as job boards and third party recruitment.

80% of companies are using or planning to use social networks as a way to find and attract candidates with LinkedIn now being used by 95% of those surveyed to source candidates, Facebook is second with 59% and then 42% for Twitter.

Whilst the survey focused on over 400 individuals using or interested in using Social Media to recruit staff, it is the levels of satisfaction expressed that are the highlight of the report along with the potential of LinkedIn. With over 30 million professionals from 150 unique industries with an average age of 39 and average earnings of $139,00o it is an obvious source for executive recruiters.

But clearly the nature of LinkledIn is changing and encompassing a wider demographic which will be further fueled by this survey.

Given the survey covered a wide variety of businesses from small (less than 100 employees) to very large (more than 5,000 employees) it is clear that Social Media Recruiting has application across the board. Especially given the high levels of satisfaction expressed compared to Recruitment Agencies, Job Boards etc. Also 89% of those who participated were real employers and not agencies.

There is also a clear indication that the power and reach of Social Networks will see a growth of employee referrals being used to recruit staff. Rather than banning Social Networking employers will see another benefit in utilising the social and professional networks of their staff to find the best people to fill vacancies.

The main reasons for the use of Social Networks rated as follows :

  • Reach passive job-seekers – 77%
  • Low cost candidate source – 74%
  • Source hard to find skills or experience – 72%

The key outcomes of the survey included:

  • 66% said they had hired through an online Social Network already

They will invest more time and money next year in:

  • Employee referrals – 76%
  • Social Networks -72%
  • Corporate career site – 64%

They will invest less time and money in:

  • 3rd party recruiters – 72%
  • Job boards – 57%

So as foreshadowed in previous posts the recruitment industry is one that will see great change in future as a result of the growth of Social Networking. Also it is clear that the use of Social Media by recruiters within companies and by their current staff will grow in the effort to find the best candidates more cost effectively.

Clearly another reason for companies large and small to develop and implement Social Media Policies and Plans which incorporate staff recruitment.

For those interested or involved in recruitment it is well worth downloading the free survey results and analysis from the Jobvite website … and checking out the Enova Newsletter and reading The Grumpy Old Managers Guide to Social Media Marketing.

I am a non-employer – now I know it!

jobsSome years ago I decided after many years working for companies large and small who employed lots of people for me to manage, I didn’t want to be an employer. So when I started my own business it was on the basis that I would work with partners, associates, contractors, affiliates etc. but no employees.

Little did I know that I was leading what now appears to be a very significant trend based on the latest stats from the US.

Non-employers as they are now known are outfits with no paid employees outside the the business owner(s). They are also known as self employed, sole traders, contractors, freelancers, soloists, SOHOs etc. But they are now grouped in the US stats as non-employers.

And they are a rapidly growing segment perhaps as a result of the GFC. Whilst the catch cry of every politician around the world as they prop up sadly inefficient business is Jobs Jobs Jobs, it seems there is a growing trend to self created jobs.

People don’t want to come back into the workforce and be at the whim of the boss and/or the economy. They want to go it alone as a micro business. Certainly in the US people are solving their own financial crisis by doing their own thing in droves.

From March 2006 to March 2007 rose by 4.5% from 20.8 mill to 22.4 mill while annual average growth for US firms is 2 – 3%.

Since the start of the century almost all growth in US firms has been in the area of non-employers. The US Census Bureau started recording annual figures for non-employers in1997 and in that time there has been a 41% growth and they now represent 77.5% of US firms.

So the growth was there well and truly before GFC.

In an article by Dawn Rivers, a member of the Small Business Trends Expert Network in in January, she predicted that following a fall in growth in 2005 – 2006 to 1.6% “we will see a return of the 4% – 6% growth in non-employer numbers that we saw in the last recession.”

But by early 2007 before the recession really started the numbers were back to that level already.

So as people saw the recession they were opting to create their own jobs … so much so that experts now predict that the numbers for 2008 – 2009 will be in the order of 5 – 10%.

But it seems that the politicians still don’t see this as the real area to focus on job creation. They seem hell bent on continuing to keep the old industries alive and thriving for now … so more houses, roads, school halls and cars … when maybe there are other long term sustainable solutions under their noses.

As at the end of 2007 non-employers comprised 15% of the US workforce and by the end of this year with more people having been laid off that number is expected to climb significantly.

It would seem that there are some fundamental shifting underway in the way that people earn a living. One can only wonder how Governments and Unions will deal with it … when at some stage they simply must!

Lois Kelly – Keeping it simple

Lois KellyIn line with our aims for The Grumpy Old Managers Guide to Social Media, I love it when I see people providing simple explanations. I also love it when a picture is used to tell the story.

So when the author of one of my favorite books Beyond Buzz – Lois Kelly of came up with this view of Social Networking and Media I had to post it … or is that share it??

It really is all about Sharing and there is not a lot more that needs to be said!

Whatever the technology, tool, strategy etc we choose we are aiming with Social Media and Networking to build a community or in Seth Godin’s terms a Tribe based around sharing.

So maybe Twitter should ask us to tell others “What do we want to share” instead of that ridiculous question – “What are you doing?”… which only serves to give newcomers the wrong impression.

Imagine how much more popular Twitter might be!!!!

No don’t … it doesn’t bear consideration.