Lois Kelly gets it right … and puts it simply again…

sm-billboardjpeg Lois Kelly has answered the “what should I write about in my Blog?” question in a very simple manner.

And once again she is dead right …  When she came out with her  nine best story lines in marketing and PR a couple of years ago she had it right.

We adopted that model and use it in planning our campaigns with our clients and it has been very successful… and I know her 4 things that people write about in Social Media will be just as effective.

Imagine how much more effective Twitter could be if you were answering one of these questions rather than that inane “What are you doing?’

Most people that know a bit, but not a lot about Twitter and probably  haven’t used it are turned off by thinking they have to keep a record in Twitter of what they do all day long and will be fed meaningless info about the habits of their friends as well.

But when you think about it – these 4 things are what we really want to tell others about … so in Blogs, Twitter etc … or in just plain old fashioned face to face conversations … when you are stuck for a word ask yourself one of these question and you are bound to find something meaningful to say.

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