Want Proof? ROI? its in the numbers…

Social media is an ever increasing hot topic of the digital world and I often get asked about the various statistics involved. This in itself is fairly difficult, as the online sphere is constantly shifting, evolving and growing at an amazing rate. But I put together some stats for a recent speaking engagement with a focus on Australia…. they are interesting (and hopefully useful) facts and figures…..

But if you dont wont to wade through the numbers and need to be convinced … just watch the latest video from Socialonmics above.

Bear in mind that given these are figures from July a lot of it is likely to be obsolete –  but it is indicative, I think they’re a great way of demonstrating the impact that social media is having in the marketing, sales and client service landscape.


* If YouTube were a country, it would be the third most-populated place in the world.

* 20 hours-worth of video is uploaded to the site every single minute.

* comScore recently announced that the site had surpassed 100m viewers in the USA alone. They also reported that this US audience consumed over 6bn videos at the beginning of this year.

* According to Youtube themselves, over half of users visit the site at least once a week


According to Facebook’s internal statistics:

* The site has more than 250m active users globally (now November 09 – 300 mill)

* More than 120m users log on to Facebook at least once each day and more than 30 million users update their statuses at least once each day. Combined, more than 5bn minutes are spent on the site on a daily basis.

* The average user has around 120 friends on the site.

* Every single month, more than a billion photos are uploaded to the site.

* More than 50 translations are available on the site, with more than 40 in development.

* Mobile is a big issue, with more than 30m active users accessing the site through mobile devices. It’s well documented that users who access Facebook through mobile devices are almost 50% more active than those who don’t.


* Although now overtaken by Facebook, MySpace is the second largest social network, experiencing in excess of 60m unique users each month.

* MySpace apparently reaches 30% of UK adults aged 15-24 – it’s been suggested that its as common to have a MySpace account in the UK as it is to own a dog.

  • According to Knol, MySpace has more than 115m active monthly users globally with, on average, 300,000 new people signing up to the site every day.


* Over the past twelve months, Twitter’s year-on-year growth rate has broken the 1000% barrier.

* The company holds exact numbers close to their chest, but it’s estimated that Twitter currently has between 6 – 10m global users and this is growing rapidly.

* According to a recent report on Twitter usage by Sysomos, 5% of Twitter users account for 75% of all activity and that 72.5% of all users joining during the first five months of 2009.

* The same report found that over 50% of all updates are published using mobile and Web-based tools, other than Twitter.com’s own website.

* It also found that Tuesday is the most active day for Tweeting, followed by Wednesday and then Friday.

* Hitwise recently reported that one out of every 350 website visits in the UK is via Twitter, but barely 5% of users currently go to an online retail service through the medium.

* Not really a stat, but still quite a cool piece of info: Twitter is now officially a term in the English Dictionary.

Other General Stats

* Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites.

* If Facebook were a country, it would be the fourth most populated place in the world. This means it easily beats the likes of Brazil, Russia and Japan in terms of size.*

* 80% of companies use, (or are planning to use), LinkedIn as their primary tool to find employees during the course of this year. The site has just celebrated reaching its 45-millionth membership.

* Around 64% of marketers are using social media for 5 hours or more each week during campaigns, with 39% using it for 10 or more hours per week.

* It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people… In less than nine months, Facebook added 100 million users.

* Wikipedia currently has more than 13 million articles in more than 260 different languages. The site attracts over 60 million unique users a month and it’s often hotly debated that the information it contains is more reliable than any printed Encyclopaedia.

* The most recent figure of blogs being indexed by Technorati currently stands at 133 million. The same report into the Blogosphere also revealed that on average, 900,000 blog posts are created within a single 24-hour period.

* It’s been suggested that YouTube is likely to serve over 75 billion video streams to around 375 million unique visitors during this year.

* The top three people on Twitter (Ashton Kutcher, Ellen DeGeneres and Britney Spears) have more combined followers than the entire population of Austria.*

* According to Socialnomics, if you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour.

* The online bookmarking service, Delicious, has more than five million users and over 150 million unique bookmarked URLs.

* Since April this year, Twitter has been receiving around 20 million unique visitors to the site each month, according to some analytical sources.

* Formed in 2004, Flickr now hosts more than 3.6 billion user images.

* Universal McCann reports that 77% of all active internet users regularly read blogs.

Here are So9me Up to Date and Local Australia figures

At yesterday’s Digital Marketing and Media Summit in Melbourne there was a session by Mark Higginson, Director of Analytics at Nielsen Online.

Mark shared some interesting new research from Nielsen Online today about Facebook and social media usage here in Australia:

* 8 hours/month:  Australians spend on average 8 hours/month on Facebook

* 29% = Facebook: Nearly 30 percent of all time online in Australia is spent on Facebook

* Australia Leads: Australians spend more time on average per month using social media (any social media site, not just Facebook) than any other country (7:12 hours/month per Australian on average)

* 8 million Aussies: the current number of facebook.com users is 8 million Australians/month

* 13.7 million overall: there are 13.7 million active monthly Internet users in Australia

I think these statistics are remarkable because they show that Australians are doing more than checking out sites like Facebook and Twitter, setting up an account, and then abandoning the sites after a short amount of time. That’s a common refrain of non-believers out there. We Australians are, as Mark correctly observed, addicted


50 million members worldwide

Average age 41

60/40 Male/Female

Average salary $109,000

Representing 200 professions in 120 countries

Highly self regulated … all white collar professionals

In  Australia membership approaching 1 million

In South Australia  around 30,000 growing at close to 1,000 per week

Just appointed their first employee in Aust – the ex Aust CEO of Yahoo Aust!!

… and released new features to integrate with Outlook and Twitter

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