There is no such thing as Sponsorship

sponsor_me1What we know as sponsorship is most likely an exercise in philanthropy or an attempt at business development…and generally aims to be a bit of both.

But there are pitfalls and disappointments ahead unless you are clear of your overall objectives.

I am sure these days that most people realise that hanging a sign on the fence when the local footy club plays is at best philanthropy…you like the club and you get a few lurks and perks as a result.

If you are happy with the philanthropy model and don’t have any real business expectations from “sponsorship” that’s fine…no need to read any more. Continue reading There is no such thing as Sponsorship

Watch your language- Avoid wallet closing words

Social Media Examiner
Social Media Examiner

I’m going to share with you how to use your words to grow your business and what words you need to avoid.  

First let me introduce you to Michael Fishman.  For the last 20 years Michael has been a leading advisor to marketing in the health and wellness and personal development niche.  He has advised marketing strategies with Men’s Health and worked with several admired doctors to improve marketing and branding using choice words.

Continue reading Watch your language- Avoid wallet closing words

Its not A or B its A + B + C ++

book-decisive-265x440After hearing a recent interview with Chip Heath co-Author of “Decisive”, a few things about the how and why of decision making came to mind….and moreso the way it is changing.

In “Decisive,” Chip Heath and Dan Heath, the bestselling authors of “Made to Stick” and “Switch,” tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers.

In doing so they draw on Research in psychology that reveals our decisions are disrupted by an array of biases and irrationalities: “We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see.” Continue reading Its not A or B its A + B + C ++

Keep Your Antennae Up

source Trendhunter.comLast night I was fortunate enough to attend a Trend Spotting Workshop run by Kristina Dryza.

Kristina has worked all of the world for the past 15 years with major Brands such as Virgin, Ikea, Nokia and has now returned to her home town of Adelaide to share her knowledge.

Her session confirmed a few things I knew and a few I suspected and opened my eyes to many other ways to spot trends…which is key to anyone like me working in Innovation within Media, Marketing and Selling.

When looking to determine if a new product etc is likely to be successful as a fad or part of a trend she suggested 5 points to work through: Continue reading Keep Your Antennae Up

People Turning off their TV and turning to their own devices

image Not long ago the thought of turning to the PC  for entertainment was a foreign idea and certainly replacing the idea replacing Cable or Free to Air TV with streaming over the net – IPTV.   But recent research shows that there is a major swing taking place in the US right now.

The  “cord-cutting” trend TV away from traditional TV is benefiting IPTV according to a new report from research specialists IHS. Continue reading People Turning off their TV and turning to their own devices

Commonsense is becoming very uncommon

Source: http://cdn.parenting.kidspot.com.au
Source: http://cdn.parenting.kidspot.com.au

I never cease to be amazed at peoples views of what is fair and what’s not. Specifically when it comes to sales and marketing – loyalty schemes, special offers etc they are blissfully unaware of the motives of the marketer and think it’s all about them.

As Marketing guru Seth Godin says “We in general are increasingly naive and gullible when it comes to the hope of getting something for nothing.” Continue reading Commonsense is becoming very uncommon