I’m going to share with you how to use your words to grow your business and what words you need to avoid.
First let me introduce you to Michael Fishman. For the last 20 years Michael has been a leading advisor to marketing in the health and wellness and personal development niche. He has advised marketing strategies with Men’s Health and worked with several admired doctors to improve marketing and branding using choice words.
After hearing a recent interview with Chip Heath co-Author of “Decisive”, a few things about the how and why of decision making came to mind….and moreso the way it is changing.
In “Decisive,” Chip Heath and Dan Heath, the bestselling authors of “Made to Stick” and “Switch,” tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers.
In doing so they draw on Research in psychology that reveals our decisions are disrupted by an array of biases and irrationalities: “We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see.” Continue reading Its not A or B its A + B + C ++
Last night I was fortunate enough to attend a Trend Spotting Workshop run by Kristina Dryza.
Kristina has worked all of the world for the past 15 years with major Brands such as Virgin, Ikea, Nokia and has now returned to her home town of Adelaide to share her knowledge.
Her session confirmed a few things I knew and a few I suspected and opened my eyes to many other ways to spot trends…which is key to anyone like me working in Innovation within Media, Marketing and Selling.
Not long ago the thought of turning to the PC for entertainment was a foreign idea and certainly replacing the idea replacing Cable or Free to Air TV with streaming over the net – IPTV. But recent research shows that there is a major swing taking place in the US right now.
I never cease to be amazed at peoples views of what is fair and what’s not. Specifically when it comes to sales and marketing – loyalty schemes, special offers etc they are blissfully unaware of the motives of the marketer and think it’s all about them.