There is no such thing as Sponsorship

What we know as sponsorship is most likely an exercise in philanthropy or an attempt at business development…and generally aims to be a bit of both.

But there are pitfalls and disappointments ahead unless you are clear of your overall objectives.

I am sure these days that most people realise that hanging a sign on the fence when the local footy club plays is at best philanthropy…you like the club and you get a few lurks and perks as a result.

If you are happy with the philanthropy model and don’t have any real business expectations from “sponsorship” that’s fine…no need to read any more.