Event marketing – You must do it

truck signage_000002Now and into the future Event Marketing must be a key component of any businesses strategy …..

But Why ?

Because in the days of high tech and virtual everything people want more contact, touch, hand s on experience and connection with the people they do business with or are interested in doing business with ….. and now more than ever through clever use of media it has never been easier to connect your event to people anywhere in the world.

Based on the numbers from the Event marketing Institute it really works!! While other forms of marketing are far less measurable in terms of impact.

And now any event can be even more effective if you pay more attention to the potential of Event Media and Event presentation as highlighted in Seduce and Enjoy – Engaging and Entertaining your Audience

But what is Event marketing?

Event marketing is a promotional strategy that involves face-to-face contact between companies and their consumers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays. The practice works because it engages consumers while they’re in a willing, participatory position.  

In contrast to traditional advertising, which blasts millions of consumers with the same general television, radio or billboard message, event marketing targets specific individuals or groups at gathering spots, in hopes of making quality individual impressions.   Marketing-Schools.org

What Type of Events?

Events are many and varied and can be tailored for the specific audience to gain maximum impact with the right planning promotion, presentation and follow up.

Events can include   The scope is unlimited and can in fact include other peoples events .  For example sponsoring a big name artist in concert and making special ticket purchase options available to your supporters.

Even local events can gain massive leverage on a wide scale by live streaming, smart social media etc to make sure those that would, could or would like to be able to attend know all about it.  These days hiring a big name to be a brand ambassador can mean one appearance at one location but interaction on a wide scale by letting the world know via social media.

When people attend events – live or virtually – you can collect information about them, gain insights into them and be well prepared for ongoing deeper engagement ……  using polls and surveys as part of the “price of admission”

In up coming posts I will look at the specifics of Event Media and Event Presentation. … in the mean time check out http://www.seduceandenjoy.com

 

 

 

 

 

 

 

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