Innovating How we Innovate – The Why

innovation  avanzi.orgRecently I read an article in Adelaide’s daily online “Newspaper” InDaily about Innovating South Australia’s Future which on one hand enthused me as a proponent of the urgent need for Innovation here and on the other disappointed me because we are still missing the mark in many ways.

With South Australia’s economy under pressure due to past reliance on manufacturing. mining etc and as such climbing jobless its great that much is being done.

But clearly more needs to done to develop an environment that foster, support and invest in emerging start-ups that WILL make a significant economic contribution.

The InDaily story is based upon a submission by Regional Development Australia Adelaide (RDAA) and Adelaide City Council to the Australian Technologies Competition.

“The submission details the expertise and resources that exist in South Australia and the extensive collaboration that is occurring on a daily basis in Adelaide between entrepreneurial individuals, companies, councils, universities and the different levels of government.” – In Daily – Vanguard

“Greater Adelaide has a very rich ecosystem of support for new ventures,” the submission says.

While its great that clearly Adelaide has the will to really DO something And YES  – getting the right ecosystem is the key – it seems the activity is in many ways isolated from the Community at Large

But I have two major issues –

As someone who has a real focus on Innovation via my business enovAsia and the Not For profit Group we founded Innovation In The City I did not know the full extent of the EcoSystem …. as such how would the average person have any idea of it as being so comprehensive.

  • 109 programs specifically supporting entrepreneurs and new ventures,
  • 11 incubators and accelerator programs,
  • 9 entrepreneurship education award programs,
  • 17 industry driven education programs for entrepreneurs, and
  • 14 co-working spaces.

If we are to foster and fully support Innovation we must reach the broader community to engage their support not keep “preaching to the choir” with more and more programs. And Innovation needs to be encouraged in existing businesses not just focussed on the startUp community.  There is a need for more integration between new and established business for sustainable success.

The second point that became evident is that we are not focussing on two things I think are fundamental to making SA not only a renowned Innovation Hub but one that makes a major contribution to the future of the State of South Australia. To do this we need to Identify StartUps/Innovations which:

  • Further develop what we already have here in terms of expertise, industries, environment etc (e.g. Food and Wine, Education, Medical research) not just support anyone with a good idea for the nest big thing.  But we also must support people working with the trends that will define the future of SA,

and

  • Become High Growth Businesses that employ people/bring revenue into SA for the long term.
    • High-growth enterprises, as measured by employment (or by turnover), are enterprises with average annualised growth in employees (or in turnover) greater than 20% a year, over a three-year period, and with ten or more employees at the beginning of the observation period – OECD 

When I shared my thoughts with a colleague in the UK, Harold Sharples, who is a world renowned specialist Innovation Consultant, he agreed with my thinking and referred me to a very recently released report The Global StartUp Ecosystem Ranking 2015.  Harold has taught Innovation to many people and companies around the world including IBM and Coke and including current Apple CEO Tim Cook when he was at IBM.

From this report and subsequent discussions it became evident that while Adelaide is on the right path there may well be a better one to achieve the economic benefits we are aiming for here.

Clearly if we keep building the same ol’ ecosystem,  we’ll just keep getting the same ol’ results …

In Harold’s words,  “it’ll still take 2,000 startups to get one High Growth business”.  This is based upon solid research done over many years.

The key is “innovating how we innovate” … making genuine innovations – in the ecosystem as well as in businesses and technology – and without it,  we won’t get that 10x change which is what we need.

In the report on Global EcoSystems “there’s some great research stuff at the beginning,”  but it ends up with the usual reheated stuff about better ecosystems to match funding with ideas  … Not better better ecosystems that innovate how we innovate.   In other words,  they still envisage a 1 in 2,000 future … at the moment,  their ‘big idea’ is to figure out ways to fail faster and lose less (and promote cities to do it in – and in Oz, only Sydney gets onto their radar!.

The report highlights that we are now at the Tipping Point in the transition from the Industrial Era to the Information Era .

More than ever before,  INNOVATION will be the key to success – in most endeavours – and in most fields.

I agree totally with Harold’s words below and in my next posts – Innovating How we Innovate – The What   and Innovating How we Innovate – The How  I will outline the approach we plan to take in Adelaide starting now.

“So far,  the ‘new era’ they refer to represents the posing of a new need/problem-statement —>  As of today,  we’re still in the old era … but we’ve come upon a new set of challenges that can’t be solved with the same level of thinking we’ve used to discover them —> We won’t actually be in the new era until we have a new solution AND APPLY IT.

Innovating how we innovate is what the solution will look like. 

Actually ACHIEVING that is how we ENTER the new era.   (The dawn of the agricultural / Industrial revolution didn’t occur until we’d FOUND and applied the solutions … there’s no cigar for discovering a new set of problems)

The principles embedded in my solution hypotheses for both IBM and for Business (re)invention generally can be applied to almost any field of endeavour:

From Ice Skating to Dance;  from Business building to Cuisine;  from design to ecosystems.” – Harold Sharples

Clearly there needs to be a better way so What Next?

Event marketing – You must do it

truck signage_000002Now and into the future Event Marketing must be a key component of any businesses strategy …..

But Why ?

Because in the days of high tech and virtual everything people want more contact, touch, hand s on experience and connection with the people they do business with or are interested in doing business with ….. and now more than ever through clever use of media it has never been easier to connect your event to people anywhere in the world.

Based on the numbers from the Event marketing Institute it really works!! While other forms of marketing are far less measurable in terms of impact.

And now any event can be even more effective if you pay more attention to the potential of Event Media and Event presentation as highlighted in Seduce and Enjoy – Engaging and Entertaining your Audience

But what is Event marketing?

Event marketing is a promotional strategy that involves face-to-face contact between companies and their consumers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays. The practice works because it engages consumers while they’re in a willing, participatory position.  

In contrast to traditional advertising, which blasts millions of consumers with the same general television, radio or billboard message, event marketing targets specific individuals or groups at gathering spots, in hopes of making quality individual impressions.   Marketing-Schools.org

What Type of Events?

Events are many and varied and can be tailored for the specific audience to gain maximum impact with the right planning promotion, presentation and follow up.

Events can include   The scope is unlimited and can in fact include other peoples events .  For example sponsoring a big name artist in concert and making special ticket purchase options available to your supporters.

Even local events can gain massive leverage on a wide scale by live streaming, smart social media etc to make sure those that would, could or would like to be able to attend know all about it.  These days hiring a big name to be a brand ambassador can mean one appearance at one location but interaction on a wide scale by letting the world know via social media.

When people attend events – live or virtually – you can collect information about them, gain insights into them and be well prepared for ongoing deeper engagement ……  using polls and surveys as part of the “price of admission”

In up coming posts I will look at the specifics of Event Media and Event Presentation. … in the mean time check out http://www.seduceandenjoy.com

 

 

 

 

 

 

 

Seduce and Enjoy – Engaging and Entertaining your Audience

Coaching-seduction

Some time ago I planned to write an article about the increasing importance and value of Event Marketing.  I planned the headline and the picture as I do to get  the story in my head as i do every time, when I start thinking about what I will  write about.

But this is not the article I planned to write on why Event Marketing needs to be a key component in every brand building and sales campaign these days.

The more I thought about the importance of Event Marketing and adding High Touch in a High Tech world was important I realised most EVENTS are missing some key components and we have not changed the basic way we do events of all types in business. The two key elements overlooked or lacking for all manner of reasons, not the least of which is we avoid things that are new and disruptive, are Event Media (as opposed to Marketing) and Event Presentation (as opposed to Production) …. as they just become part of the Marketing or Management and don’t get the focus deserved these days in a much changed world because they get squeezed out in a largely operational budgeting exercise. Continue reading Seduce and Enjoy – Engaging and Entertaining your Audience

Want to be a Leader?? Be Courageous + Trusted + Connected

boss-vs-leader-800x800

I get sick and tired of hearing from politicians and those out of touch with modern business about the Bosses vs Workers, the importance of Unions and more than anything that phase “Working Australians”

It seems if you don’t rely on someone to pay your wage every day you are a working Australian and the rest of us that help create those jobs are clearly sitting on our arses and aren’t working at all!!

These days any business going somewhere  understands that being connected with and trusted by the people that work with/for you is the key to success. As such there is no them vs us mentality in successful long term business …or there should not be if they want to continue to grow.

Having recently written about Personal Branding and  Leadership and presented to a
group of masters Students at Carnegie Mellon I have spent quite a bit of time thinking and reading about what Leadership is…. and what it is not. Continue reading Want to be a Leader?? Be Courageous + Trusted + Connected

Follow That #HashTag

mashable.com
mashable.com

Barely a day goes by without someone telling me they can help me get my site listed on the first page in Google via SEO, SEM etc etc

It is reasonable that in business we are obsessed with getting onto that page for our category of business in Google otherwise we may become invisible so we fall for these promises all too often.

Lets face it Google is an Ad Company they have no interest in your site ever being found unless you buy an ad (AdWords) from them.  So they make it hard as possible for anyone to work out how to get found without advertising ….so don’t waste your money on people they say they can do it and spend it where it will get results.

As the number of websites continues to grow achieving this and standing out from the competition gets harder and harder and creativity becomes more and more important.  So I repeat don’t listen to people that say they can do what you want as they are selling the same story to your competitors too.

Anyway given Google is the new Yellow Pages do you really want people looking for you on a page that features your competitors too or do you want to be unique.

In a recent post More Than A TV Commercial I talked about how we linked TV ads to the Website via a repeated call to act ….. and also the use of a unique and memorable domain name … The aim being to stop prospects searching generically based on what the business does and remember a catchy tag line instead.

Recently we have seen the proliferation of the hashtag and I see them as another means to make sure you get found.

What is a HashTag all about?  Well according to Mashable.com

Hashtags are those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them

On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. So, if you wanted to post about the Breaking Bad finale, you would include #BreakingBad in your tweet to join the conversation. Click on a hashtag to see all the posts that mention the subject in real time.

# signageNow we see them everywhere on the backdrops for interviews on the red carpet at the Oscars through to weddings to ensure all the pics taken can be seen by all.

TV has been leveraging Hashtags for some time now to have viewers talk about shows while they air. And now there is talk about tighter integration between Twitter and TV

Given it can be a powerful search facility and it can be as memorable as you can be creative it is important for business to focus more on Hashtags.

Slogans and TagLines should be in hashtags and through common use the brand can own the Hashtag.

So just as it was once vital to register a Business name and trademark etc it became just as important to do the same with relevant domain names and Social Media handles in Twitter etc now its about HashTags.

They are informal there is no registering its all about usage so just decide on the best ones for you and start using them everywhere.

If you use a tagline for your web address and you should if its memorable then make sure you use it often as a hashtag too,

 

Leaders Eat Last and Never Go Hungry

leadership_word_map-800x480There are many words that are thrown about when people talk about Leadership and what makes a good leader .

But really I think the fundamentals are Passion, Confidence, Trust and Respect.

Passion which I wrote about recently in Find Your Why ….. If you want to really be passionate about anything is the foundation to build upon.

Passion I believe leads to Vision, Creativity, Innovation and an Emotional Connection which in turn creates an environment of Confidence in not only the leadership but the organisation.

Trust is the next vital aspect that a true leader needs to have in his people and exhibit to them and in return gain their trust … this develops Loyalty and in turn Mutual Trust. If people Trust you and you trust them and you also have confidence in each other you are well on the way to being a great leader. Continue reading Leaders Eat Last and Never Go Hungry