Having been asked “What do you actually Do?” many many times given the apparent diversity and number of Roles I play concurrently, I thought it time to spend some time on developing a simple effective elevator pitch/mantra.
And came up with my new Mantra
And what does it mean?
Helping Businesses of the Present Understand the Future …
Some years ago when I co-founded See Global Medium – (SGM BrandConnectors) – a business aiming to connect businesses with markets in Asia (esp China) via new Digital forms of “advertising/marketing” using data and content as the keys to communication and connection.
I quickly realised there were great opportunities for new startup businesses (especially in digital media) because of the connections and trust (the currency of business in China) we were developing in business, media and the highest levels of Government in China. So I immersed myself in the rapidly developing Adelaide Innovation Ecosystem.
Here through mentoring, judging, lecturing etc at Universities, Incubators, CoWorking spaces I realised that existing businesses in Australia had much to learn and if they didnt start to learn they would be in decline at best and soon. And this was just before the major Disruptors like Under, Amazon and AirbnB rose to prominence.
My focus moved from Innovation to The Future of Work and much research on what the business world was going to need to do in 5 / 10 /15 years.
Almost 10 years ago I co authored “The Grumpy Old Managers Guide to Social Media” with my business partner and daughter Nikki to help existing conservative Adelaide businesses understand this emerging new media. Now I know that unless these same existing business embrace new Technology, Data and Trends they will at best stagnate.
In looking ahead five years as I did with the Grumpy Guide its clear almost everything will change. But there is very good news for those that embrace the opportunities by focussing on outcomes and information rather than the Technology as defined in Kevin Kelly’s fantastic book The Inevitable Continue reading What do you actually Do?