Follow That #HashTag

mashable.com
mashable.com

Barely a day goes by without someone telling me they can help me get my site listed on the first page in Google via SEO, SEM etc etc

It is reasonable that in business we are obsessed with getting onto that page for our category of business in Google otherwise we may become invisible so we fall for these promises all too often.

Lets face it Google is an Ad Company they have no interest in your site ever being found unless you buy an ad (AdWords) from them.  So they make it hard as possible for anyone to work out how to get found without advertising ….so don’t waste your money on people they say they can do it and spend it where it will get results.

As the number of websites continues to grow achieving this and standing out from the competition gets harder and harder and creativity becomes more and more important.  So I repeat don’t listen to people that say they can do what you want as they are selling the same story to your competitors too.

Anyway given Google is the new Yellow Pages do you really want people looking for you on a page that features your competitors too or do you want to be unique.

In a recent post More Than A TV Commercial I talked about how we linked TV ads to the Website via a repeated call to act ….. and also the use of a unique and memorable domain name … The aim being to stop prospects searching generically based on what the business does and remember a catchy tag line instead.

Recently we have seen the proliferation of the hashtag and I see them as another means to make sure you get found.

What is a HashTag all about?  Well according to Mashable.com

Hashtags are those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them

On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. So, if you wanted to post about the Breaking Bad finale, you would include #BreakingBad in your tweet to join the conversation. Click on a hashtag to see all the posts that mention the subject in real time.

# signageNow we see them everywhere on the backdrops for interviews on the red carpet at the Oscars through to weddings to ensure all the pics taken can be seen by all.

TV has been leveraging Hashtags for some time now to have viewers talk about shows while they air. And now there is talk about tighter integration between Twitter and TV

Given it can be a powerful search facility and it can be as memorable as you can be creative it is important for business to focus more on Hashtags.

Slogans and TagLines should be in hashtags and through common use the brand can own the Hashtag.

So just as it was once vital to register a Business name and trademark etc it became just as important to do the same with relevant domain names and Social Media handles in Twitter etc now its about HashTags.

They are informal there is no registering its all about usage so just decide on the best ones for you and start using them everywhere.

If you use a tagline for your web address and you should if its memorable then make sure you use it often as a hashtag too,

 

Leaders Eat Last and Never Go Hungry

leadership_word_map-800x480There are many words that are thrown about when people talk about Leadership and what makes a good leader .

But really I think the fundamentals are Passion, Confidence, Trust and Respect.

Passion which I wrote about recently in Find Your Why ….. If you want to really be passionate about anything is the foundation to build upon.

Passion I believe leads to Vision, Creativity, Innovation and an Emotional Connection which in turn creates an environment of Confidence in not only the leadership but the organisation.

Trust is the next vital aspect that a true leader needs to have in his people and exhibit to them and in return gain their trust … this develops Loyalty and in turn Mutual Trust. If people Trust you and you trust them and you also have confidence in each other you are well on the way to being a great leader. Continue reading Leaders Eat Last and Never Go Hungry

Find Your Why ….. If you want to really be passionate about anything

under30ceo.com
under30ceo.com

Some months ago I wrote about the importance of talking about Why you do what you do in Business and How you do it ….rather than just tell people what you do.   Its not just what you do that counts …but why you do it….. and how you do it

And more recently a couple of things have had me thinking about this Why Question in terms of every individual.  Why do we do what we do?

Firstly I have been researching for a presentation to a group of University Students looking at a career in Consulting when they graduate soon…. the topic they have asked me to cover is “Leadership and Your Personal Brand”.

This had me thinking about Leaders and the Personal Brand attributes needed to become a successful leader which inevitably lead me to the need to be Passionate if you wish to inspire others. …….. but to be Passionate it is vital, I think, to know Why you do what you do.

And then a personal situation hit me hard when a colleague of many many years and a personal friend at times over those years, very recently took his own life following a lengthy and at times visibly successful career. Continue reading Find Your Why ….. If you want to really be passionate about anything

Does your Lawyer/Accountant/Advisor bring you value…or just sent their timesheet?

stock-photo-filling-the-weekly-time-sheet-for-payroll-55333474

When you go to a store to buy something do you ever consider how many hours it took to make it?

When you are comparing an Apple iPad with a Samsung Galaxy Pad do you think about the production process or are you more concerned about the features and the relevance to you and the cost and its affordability to you?

Are you at all concerned about the number of hours taken to manufacture it or the hourly rate paid to the workers who developed it?   …. Of Course Not!…  You either want it because it suits you need and budget or you Don’t.

In other words is it about the value it brings NOT the time taken to make it or cost of overall manufacture when you make a purchase.

So why is it when it comes to services its all about the time taken?? …irrespective of value or even efficiency – the way the time is spent.

Do you really want a lawyer who spends an aweful lot of billable hours working out you should plead guilty or one who commits to a dollar figure to get the best result for you?  Likewise should an accountant be rewarded for saving you on your tax bill or paid for the time spent wading through your receipts? Continue reading Does your Lawyer/Accountant/Advisor bring you value…or just sent their timesheet?

Education Revolution Needed now…….Apply Here

england_history_school_1802We live in a world of increasing disruptive innovation so it wasn’t surprising that some years ago the Australian Govt decided that the Education System was in need of an overhaul if Australia was to be the Clever country of the future. But then they appointed a well respected Commercial Lawyer – David Gonski – to head the review.  Not surprisingly they got a financial solution to a massive structural problem.

More money for facilities, for teachers, smaller class sizes etc.

But they missed the point the world has changed since our current post Industrial Revolution – Education for all system was invented…..   So we are still teaching kids to remember stuff they can Google if they ever need to know it.

No hint of Disprutive Innovation just spending ore money on the same system and expecting better results. But can we ever expect real innovation if we rely on the Government, Bureaucrats or Academics.  Real Innovation comes from those who are not satisfied with way it is and see a better way. Continue reading Education Revolution Needed now…….Apply Here

WHAM BAM ’em dont PR ’em

Screen Shot 2014-11-20 at 11.18.13 amIn a very recent post I highlighted the need to tear down the walls within marketing, PR, media and advertising.

Having highlighted the problems that come from trying to keep segregated, functions that should be totally integrated, I now want to propose a fairly obvious solution.

BAM – Best Appropriate/Available Media !

It’s about taking a more holistic approach to Marketing Communications by focusing on messages and outcomes rather than tools.

Rather than doing a Press Release or posting in Social Media or even running a TV Commercial take a step back first to do some objective planning.

As with almost anything in life if you can nail the who, what, when, how, where and how much, you can up about with the best solution and approach. Continue reading WHAM BAM ’em dont PR ’em