And of course technology means we now spend more time connected and working all hours. But now we can utilise mobile technology to get some exercise during the day while working and become more productive management by walking around has a whole new meaning.
After the year I have had in 2013 this is my mantra for the future…
Goals are about being nimble and flexible.
This time last year I had just returned from a meeting with my business partners in Singapore where we had signed off on a major investment that would allow us to expand our operations in Asia and also invest in our media partners in China.
We set plans and goals for the year based on the work we had done to get to this point and were ready to move on to big things in 2013.
Little was I to know the investor would pull out within the next six weeks and our partners in China would not live up to expectations.
But at the end of 2012 things looked very rosy, our business plans for Asia were looking good at last and I was fitter and healthier than I had been in decades…riding my bike 3 – 4 times a week…climbing Mt Lofty with ease.
After that was published I was asked why would a business consultant be concerned with their clients’ health and fitness.
My answer is two-fold
I have a background in working with elite international athletes…so I know a bit about it …. but more importantly unlike the medical profession my clients are of no value to me when they are sick …and can’t pay their bills.
With this in mind a recent headline in the newspaper screamed out at me for attention “Sitting is the New Smoking”. A lot of common sense and a bit of research had me convinced that whilst the headline was over the top there is a real issue here that we need to deal with.
For more background check out this article from Harvard Business Review, where Nilofer Merchant points out that …
As we work, we sit more than we do anything else. We’re averaging 9.3 hours a day, compared to 7.7 hours of sleeping. Sitting is so prevalent and so pervasive that we don’t even question how much we’re doing it. And, everyone else is doing it also, so it doesn’t even occur to us that it’s not okay. In that way, I’ve come to see that sitting is the smoking of our generation. Continue reading Is Sitting the New Smoking?
I had planned to follow up my recent blog Walking, Talking and Emailing around with some warnings and advice. Such as Look where you are going, dont email and text while walking etc etc.
I was going to point out there is an iPhone app that lets you see where you are going and that texting and while walking has been banned in a New Jersey town.… but on that very day….
I had a meeting with colleague who arrived limping.
When asked what had happened he told me the sorry story. He had been walking through a carpark to his car when a text arrived. As you do he looked at his phoneand opened the text message as texts are surely the most urgent communication of all these days!!
And the next thing he knew he was on the ground having been hit by a car that come around a corner and having not seen him or maybe moreso not expecting to see anyone had hit him.
A very sore leg and foot plus a dislocated shoulder were the least of his concerns…… his bag containing his MacBook Pro had been run over by the car’s back whell and ahs iPhone had been smashed after being flung from his grasp.
Tp make matters worse his back up disk was in the bag as he was taking it to his offce. Suffice to say the MacBook and the backup disk were smashed and very little data could be recovered.
As a result it has taken As long to mend his lost data as it has his near broken bones.
So the messages here are Walking and Texting dont mix and backups need to be keep well apart from the main drive. I find the Cloud the way to go this days with all my key info backed up twice a day using Dropbox ….. a largely free service that gives you access to your info where ever you are.
Perhaps I should rename that blog ….Walking, Stopping to look left and right and then Talking and Emailing around
Social Media/Networking and community attitudes in general are driving changes in the way people view advertising. The old style based on interruption (eg TV commercials, pop ups etc) are now seen as annoying and something to avoid. The quality of ad content is another factor …people no longer accept being shouted at and treated as sheep that need to be driven to buy more.
The Internet is driving a change towards an expectation of being educated, engaged and entertained. As such business needs to deliver valuable information if it expects to sell……not merely promotions.
Some recent research shows that businesses that use Social Media well spend 80% of their time on the 3 E’s and 20% on promoting or selling.
At the same time people and business are more concerned about environment and community issues. Business also craves cedibility as they seek to develop their own consumer communities and develop brand advocates.
As such there are moves beyond old style sponsorship to leverage credibility from Sports, Charities etc to a much closer involvement between business and Not for Profits.
Governments also are seeing the need for closer alliances with business and the need to use new ways to raise money outside the normal Govt Budget process. A m,ajor State Govt Dept is about to undertake a multi million dollar project with no budget. They want to work with business to leverage expertise and fund with advertising. As they say “we have assets and we am willing to trade”.
Then we add a new approach to the creative approach to advertising which sees products promoted within programs (eg MasterChef) which includes ad agencies now creating TV programs as a vehicle to sell their clients.
Online we see Branded Content rather than pop ups and click through, where advertisers sponsor sites, pages etc where the independently produced content is relevant to the type of advertising.
What can we learn from this in terms of the expected rapid growth in Digital Out of Home Signage..
Not for Profits (incl Govt Agencies) can now “own” their own signage networks to display material important for them to Educate, Engage and Entertain (eg Smart Bus Stops) and at the same time use them to generate revenue.
Shopping centres and streets are used now for Charities to sell badges, raffles etc and seek donors and major companies love to make big donations to look good.
Lets take a quick example of the Heart Foundation which does all of the above and also uses Digital Signage now.
They also run a Tick program which delivers credibility to food etc manufacturers by providing an endorsement for healthy products.
They could now go to venues with Digital Screens and have them join the HF Community Info Network. They would also go to advertisers (their current supporters) and sell them on paying to support branded content on the network.
As such the ads would be in sync with the community health messages …. screens could be used to download Videos, Diets, BMI calculators, apps etc, which could include direct sales of “sponsors” products.
The times are right on many fronts as listed above to take a new approach to digital signage and this Community approach is definitely one way to do this.
First there was Web 2.0 which defined the tools and tactics that have driven the web to be more interactive, conversational… a two way street.
Then I noted PR 2.0 …communicating directly with the market not just the media, so I started this blog to write about things I find relevant to my business eNova Communications in the Web 2.0 world.
Now it seems that if you have a website with Web 2.0 facilities or more specifically a blog on any field of expertise then you append 2.0 to to that business category …. so we have Health 2.0, MLM 2.0, Real Estate 2.0, Marketing 2.0, Wellness 2.0 etc etc… and just to cover the lot Enterprise 2.0
This raises the question is there any relevance at all to whatever 1.0 was ….. and now I am hearing about 3.0 what the hell is that?
But for now I guess its time for me to refer to myself from now on as me 2.0!!! Or should I perhaps change my name to Rick Carter 2.0 … perhaps?? Or would I need a blog about myself to justify that??
Or perhaps we should just stop defining and labeling what we do and Just Do It
Rick Carter 1.5(maybe)