I believe in the fast moving Information and Technological Age in which we live the old adage : Feed a man a fish and you feed him for a day, Teach a man to Fish and you feed him for Life has changed to –
Feed a man a Fish and you feed him for a day,
Teach a man to Fish and you feed him for Life.
But if he never goes Fishing he will starve eventually
When we wrote the Grumpy Old Managers’ Guide (note the positioning of the apostrophe) several years ago, we said the best way to adjust and adapt to technology (Social Media in particular) and discover its potential in business was to use it for something you enjoy.
Rather than treat the Computer as something you have to use at work to do Spreadsheets and answer email start to explore what it can do to improve your knowledge of things you enjoy – Wine, Gardening, Music etc etc. We suggested that kind of exploring will open you up to Blogging, Twitter, Facebook etc and give you some appreciation of their use in your business. Continue reading Stop Learning to Fish…Go Fishing now!!
The latest Political News coupled with other reports in the past few days leading to the Sth Aust election next month has prompted me to come up with a Plural noun for them … A Snooze.
First, there was the announcement of a TV/Print media (aka Heritage media) using ads to convince young people of the dangers of speed and irresponsible driving …. The ad agency obviously forgot to tell them that their target audience aren’t interested in Heritage media or the tradition 30 sec Shock ad!!
Then the Opposition Leader announced her plans to control large donations to political Parties Election funds …… maybe she doesn’t know that Barack Obama raised $500mill from $3 mill people with most donations less than $100 by making it easy for them to become engaged and mobilised in the campaign…. by seeking feedback and participation.
But then again the first rule of Social media is to Listen … the next Converse…. then Engage …. and the very last Convert.. while the Pollies still prefer to use traditional expensive ad campaigns to beat us into submission as soon as possible!!!
Clearly our Pollies don’t get Social Media Power as is evidenced by their sporadic and highly ineffective use of Twitter, Facebook, LinkedIn and Blogs.
Then today the ultimate in naivety came with the highlighting of some laws passed some time ago and supported by both parties as reported in today’s Adelaide Advertiser
SOUTH Australia has become one of the few states in the world to censor the internet under laws created by Attorney-General Michael Atkinson.
The new law, which came into force on January 6, requires internet bloggers, and anyone making a comment on next month’s state election, to publish their real name and postcode when commenting on the poll.
Spearheading the new “rules” Attorney General Mick Atkinson who still seems to think that Talkback radio is the way to reach the masses (judging by his incessant appearances there) refers to blogs as a “sewer of defamation” and “identity theft and fraud”.
While the Opposition Spokesperson’s comments highlight the Pollies’ complete lack of understanding of what has been described as the biggest revolution in communication since the invention of the Guttenberg Press in 1436
Opposition justice spokeswoman Vickie Chapman said yesterday while the Liberal Party had supported the amendment to the Electoral Act, she believed it would be too broad to implement if it included Facebook and Twitter and said Mr Atkinson should introduce a regulation to limit its scope.
“It is clearly not the intention of what we understood that to be,” she said.
I think these few examples form the past 3 days in Adelaide highlight the issue and one that faces most business people – rather than try to understand Social media lest pretend it doesn’t exist or even better let’s try and ban it … as they did the Mobile Phone, Fax and Spreadsheets in many offices..a few years ago!
But with 355 million plus on Facebook and Australia now leading the way with the average amount of time per day spent of Facebook……Social Media aint going away!!
LinkedIn is the worlds leading Business Network, with 55 million white collar professionals, who earn on average over $100,000. It is now growing at the rate of 1 person every second of every day around the world…. with 1.2 million of us now in Aust/NZ.
What a powerful force and a great source of feedback, engagement and even donations.
Perhaps its time for the Snoozers on North Terrace (SA Parliament House) to take the blinkers (or is that sleeping masks) off and join the rest of us in the real world of today and tomorrow and stop hoping the past will come back!!
Perhaps if we put them in for 10 years they may have time to take a strategic view of the world rather than the constant focus on how to get back in again in 3/4 years time and covering their backsides along the way!
Richard James Carter
326b Magill Rd
Kensington Park SA
ph 0412 813 870
perhaps one of the snoozers on North terrace might even call for some professional advice.
Quite often I am asked what we do and how we do it. People are very keen to know about Social Media but few still see the benefits and especially the need to hire someone like us to help. So I thought I should write a little about the what and how of our approach.
These days Websites are all about Web 2.0 (The read write web) and interactivity between business – clients, prospects and stakeholders in general.
We specialise in developing the content once we have the structures right (read write Website, FaceBook, LinkedIn, Twitter, Blog etc..) …. but more so our aim is to teach our clients how to take care of good up to date content themselves rather than relying on us. We are all about helping our clients to build their brand but in doing so access their clients and prospects directly with a view to building direct sales.
While we rely heavily on Social Media we also aim to leverage Traditional Media (not paid advertising tho) to support our image building and brand awareness activities.
And its not all about Marketing and Selling its about improving our clients’ business in the ways that it interacts with people. Social Media/Networks (LinkedIn, Facebook, Twitter, Blogging) provide the tools and tactics to supplement marketing communications, sales and client support activities which these days are merging into one – Inbound Marketing… people doing business with people they like!
Some months ago I wrote a free eBook (The Grumpy Old Managers Guide to Social Media) with my daughter and business partner Nikki to help show business the What, Why and a basic How of Social media for business. Our aim was to keep it simple and from this we have developed a simple methodology for implementing and managing it.
The process we work through with our clients is pretty simple
We run a seminar/workshop “Is Social Media Right for you/your business/sport/charity/association etc” to cover in broad terms the What, Why and How others use it and end with some what ifs for your business
We develop and define a Pilot project at a minimal cost, which aims to produce measurable results and establish the structures which can be used for a broader implementation over time
We teach our clients how to develop, manage and maintain content (written, video, images, voice etc) which can be used in a variety of ways (blogs, newsletters, articles, eBooks) and places (Facebook, Twitter, LinkedIn, Newspapers and Magazines) and where to look and more so, listen for business and the opportunity to engage in conversations with clients and prospects With the aim to develop over time long term trusted relationships and develop clients who act as brand ambassadors and evangelists.
Once we have completed the initial project we aim to hand over to the client as soon a practical and take a background role as a mentor and coach — providing ideas and enforcing some discipline to stick with it for long term results.
Our key mantras are :
Say what you be …. But be what you say
Talk about the benefits you bring to others (clients, community etc..) not about your business
and preferably have others (your clients) do the talking for you.
Above all keep it simple and highly cost effective and make it a sustained effort not just a hit and run project.
We see the use of Social Media as not only assisting in Brand development and reaching potential “buyers” directly but also in establishing our clients as Thought Leaders in adopting new ways to do business.
I suggest to all of our potential clients that they down load the book…. check out some of the links (all avail from our website) and we get together asap for a coffee and explore the possibilities. Demand for our services has grown dramatically in the past month or two as people in Adelaide begin to realise they need to at least find out what all the fuss about Twitter, FaceBook, LinkedIn, Blogging etc is all about ….. in a business sense.
And I recommend that everyone I meet goes to YouTube and searches Social Media Fad and then watches the Video titled is Still think Social Media is a Fad?
Lois Kelly has answered the “what should I write about in my Blog?” question in a very simple manner.
And once again she is dead right … When she came out with her nine best story lines in marketing and PR a couple of years ago she had it right.
We adopted that model and use it in planning our campaigns with our clients and it has been very successful… and I know her 4 things that people write about in Social Media will be just as effective.
Imagine how much more effective Twitter could be if you were answering one of these questions rather than that inane “What are you doing?’
Most people that know a bit, but not a lot about Twitter and probably haven’t used it are turned off by thinking they have to keep a record in Twitter of what they do all day long and will be fed meaningless info about the habits of their friends as well.
But when you think about it – these 4 things are what we really want to tell others about … so in Blogs, Twitter etc … or in just plain old fashioned face to face conversations … when you are stuck for a word ask yourself one of these question and you are bound to find something meaningful to say.
Whilst there is great optimism about the economy among senior Marketing Execs they expect spending on traditional advertising to fall by 8% as they shift towards Internet Marketing in a big way.
The study by Duke University’s Fuqua School of Business in conjunction with the American Marketing Association, which surveyed 511 top Marketing Executives of U.S. companies during the last two weeks of July, found that 59% of marketers are more upbeat about the economy than they were one quarter ago. 47% said they’re more optimistic about generating revenue from customers and 39% are more hopeful about revenue from channel partners.
48% believe there will be an increase in purchase volume, 44% expecting customers to buy more products and services and 35% predicting an increase in new customers.
The good news for those of us who have been talking about Social Media for a long time is that marketers expect to boost spending on Social Media efforts by more than 300%. Marketing budget allocations for Social Media—including social networking, video and photo-sharing and blogging—are forecast to increase from 3.5% to 13.7%, per the study. Respondents said Social Media plays a key role in brand building, customer acquisition, product introductions, customer retention and market research. Meanwhile, spending on traditional advertising is expected to decrease 8%.
When asked to identify companies that have “exceptional marketing capabilities” across all business sectors, CMOs most frequently cited Apple and Procter & Gamble.
When planning for a meeting with a prospective client today I realised that I have not been practicing what I preach at all lately. For the past two months my attention has been 1oo% dedicated to finding investment to buy a business that represents the opportunity of a life time.
But I have ignored Plan B and as a result have not done anything with my Blog, much with Twitter or LinkedIn and nothing with FaceBook or YouTube. So while I was telling my prospects that he should be using all of the above to build business I realised I had let mine run down.
So its not easy but it is important to develop the discipline to do it!! I have seen hundreds of blog worthy topics for clients … but my antennae has not been up and have not found anything for my business to blog about. Why – because I stopped looking and concentrated on Plan A.
It is easy if you have the discipline and you don’t assume it will happen without some effort and attention.
A hard lesson has been learnt as I get back to basics ……