Never Ever Ever Give up on your Vision

1359075a_fMore than three years ago a small group of experienced and at times successful guys from Australia, the UK and Singapore came together to share a dream.   To build a new form of Media conglomerate in Asia – a business like no other before it  – and in doing so succeed in China where the big media players like News Corp and FaceBook have failed.

The dream became a vision and the vision became a business. Christmases have come and gone and so have New Years and still we share the Vision but the business is not yet going.

We set out to raise a very large amount of money (several millions) based on a big vision with no track record….and that hasn’t been easy….damm near impossible at times.

But we are still ALL together and we have added to our team and in doing so our conglomerate has become even more impressive…..and the opportunity may even have become evn better as a result of hanging in and refining and re-defining our plans.

Along the way the toll of families, lives, finances and businesses has been enormous. In some cases Cars, Homes etc have been sacrificed to keep us going… But we havent given up and probably never will (or have to hopefully) and somehow we have continued to grow  on less than a shoestring.

Next week after a meeting last week in London we believe (once again) the money will flow at last and 2016 will see the Vision become a reality.

As the year closes I want to thank all who have supported and stuck with me … and my partners …..its been very very tough …much tougher than we could have imagined….and tougher than most will ever know……  but we are on the verge of doing something special….something that can make a difference to the lives of many many people.

I suspect I wont be celebrating at Midnight on New Year’s Eve once again…. but I firmly believe I will be celebrating with our many  supporters in the very very new future and for some time to come.

Thank you… and heres to all the Dreamers who want to make the world a better place!!

But first turn your dreams into a validated vision that others will buy into you can’t deliver much these days in isolation

May 2016 bring you whatever it is you are working to achieve …. But if you arent working at it 2016 will not be your year (again)!

The motivational piece from The Alchemist was a Christmas Gift from my very supportive daughter and business partner Nikki… I think she gets me!

The Winston Churchill quote is on the wall of my Chairman (and business partner’s) office and home… a very well known man in media and entertainment

EmilysQuotes.Com-secret-life-fall-seven-rise-get-up-eight-amazing-great-inspirational-motivational-encouraging-attitude-Paulo-Coelho

 

China Ain’t China

china brandingThe need for this  blog was promoted by a meeting I observed in a coffee shop today. It appeared that a local wine producer had engaged an Asian graphic designer/translator to develop a Chinese version of his packaging and his marketing materials…but clearly he doesn’t get China and his advisor, I assume, was just telling him what he wanted to hear. It appeared that getting ready for China to him was about translation and not branding.

All I needed to see were the new labels for his wine…they looked exactly like the Australian ones with Chinese Characters. Why is that an issue.? Well his labels are all solid black with white writing. The worst colour combination for China.

Chinese would look at that label and assume if they drank it they would die…as that’s what Black in China represents.

The message here is unless you have a very strong, successful and highly sought after Western Brand you are going to need some drastic rebranding for China. Continue reading China Ain’t China

People Turning off their TV and turning to their own devices

image Not long ago the thought of turning to the PC  for entertainment was a foreign idea and certainly replacing the idea replacing Cable or Free to Air TV with streaming over the net – IPTV.   But recent research shows that there is a major swing taking place in the US right now.

The  “cord-cutting” trend TV away from traditional TV is benefiting IPTV according to a new report from research specialists IHS. Continue reading People Turning off their TV and turning to their own devices

Is your business like China or Iran?

banned in chinaIf yours is one of many companies that bans the use of FaceBook, MySpace, Twitter etc then you have much in common with China and Iran!

Although in recent times Twitter has been used very successfully as the medium to transmit more info about the situation in Iran there than CNN or any of the mainstream media!

There are many things that amuse me about an office ban on Twitter etc as I have said before (Smoke or Surf) but none more than a company that proclaims they are very keen to hire more young people and/or a younger market.

Millennials and GenYs who see that their prospective employer has such a policy will almost certainly not be interested. So make sure you demonstrate the outlook and attitude younger people are looking for, if you want to acquire them.

Although it seems crazy in current times to focus heavily on young talent (and succession planning) to bypass the deep and wide pool of talented Gen Xers and Baby Boomers.

So there is one use for Social Media it seems – even non believers may seem some use for .. attracting young employees. And while they are to be found on social media sites so are people of all ges and demographic so why limit your prospecting because what you will find are people who will want to work for a company that demonstrates a commitment to fresh ideas and new ways of thinking. But also the same applies to consumers and potential clients not just to potential employees.

But why would you want o hire someone you found on social media site wen your company blocks use of such site. Well perhaps you should not! Instead you should have a social media strategy these days and it should e alignment with your mantra,values an vision. If you overstate your commitment to new technologies by banning he for example employees and consumer may will be very turned off.

But how will they know you ask! because social media is the ultimate watchdog. There are now sites springing up that list everything you may want to now about a company, especially as a prospective employee . Glassdoor is one such site, listing Reviews, Salaries by Job Class, Media stories, blog entries etc for 26,000 plus companies.

In summary the benefits of using social media to hire staff…

You will be better prepared after reading the applicants personal and professional bio and recommendations (eg on LinkedIn & FaceBook) watched their video/s on YouTube, read their blog and checked their tweets

They will be more prepared after looking at you website, reading your blog, connecting with some current emplyees on LinkedIn, looking for info on sites like Glassdoor.com and read comments on your Facebook fan page. They will certainly know more than they ever did from the mareketing speak on the standard brochure like website. They may indeed decide that you dont fit them!!

And now their is a new term in recruitment Onboarding. From day one they may recognise some of your people from their Twitter photos or LinkedIn profiles. They will probably already “know” a few people from meeting them on LinkedIn or Facebook. Life will be easier from Day One ….they wont be faced with asking random starners where to find the nearest toilet. They will feel at home and as such productive much sooner.