Write Drunk ….. Edit Sober

short blog post squareNow that I have your attention with that headline let me explain why that Hemmingway quote is way more appropriate than it looks.

In my constant quest for new and valuable sayings for the The Grumpy Old Manger’s Guide (aka Me) to get his message across simply to the masses I recently came up with the words on the left.

Everytime I start a blog or any project for that matter that involves writing I am well aware of the old addage Less is More.  This is particularly so in an age where we are being bombarded by messages and information in one way shape or form all day long.

But first let me explain why I believe in the age of YouTube, Pinterest, SlideShare, SnapChat ,Instagram etc etc why writing is an even more vital business skill than ever.

Even better let me have Ann Handley author of several books and articles on the topic put it very succinctly

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers.

Writing matters more now, not less. Our online words are our emissaries: They tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy—or it can make us seem humdrum or discombobulated or flat-out boring. That’s true whether you’re writing a listicle or the words on a SlideShare deck, and it’s also true of the words you’re reading right here, right now…

– See more at: http://annhandley.com/everybodywrites/#sthash.y7rj6Y6j.dpuf

I totally agree with Ann on the absolute importance of writing in business today but would add two elements to her words Begin with Creativity and End with Brevity.  In other words start by making it interesting to you and end with an edit that makes it interesting to the reader. Continue reading Write Drunk ….. Edit Sober

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