When planning for a meeting with a prospective client today I realised that I have not been practicing what I preach at all lately. For the past two months my attention has been 1oo% dedicated to finding investment to buy a business that represents the opportunity of a life time.
But I have ignored Plan B and as a result have not done anything with my Blog, much with Twitter or LinkedIn and nothing with FaceBook or YouTube. So while I was telling my prospects that he should be using all of the above to build business I realised I had let mine run down.
Then when I read David Henderson’s blog as I do every day I realised I would fail his test – How to Hire a Communications Consultant.
So its not easy but it is important to develop the discipline to do it!! I have seen hundreds of blog worthy topics for clients … but my antennae has not been up and have not found anything for my business to blog about. Why – because I stopped looking and concentrated on Plan A.
It is easy if you have the discipline and you don’t assume it will happen without some effort and attention.
A hard lesson has been learnt as I get back to basics ……