Having been asked “What do you actually Do?” many many times given the apparent diversity and number of Roles I play concurrently, I thought it time to spend some time on developing a simple effective elevator pitch/mantra.
And came up with my new Mantra
And what does it mean?
Helping Businesses of the Present Understand the Future …
Some years ago when I co-founded See Global Medium – (SGM BrandConnectors) – a business aiming to connect businesses with markets in Asia (esp China) via new Digital forms of “advertising/marketing” using data and content as the keys to communication and connection.
I quickly realised there were great opportunities for new startup businesses (especially in digital media) because of the connections and trust (the currency of business in China) we were developing in business, media and the highest levels of Government in China. So I immersed myself in the rapidly developing Adelaide Innovation Ecosystem.
Here through mentoring, judging, lecturing etc at Universities, Incubators, CoWorking spaces I realised that existing businesses in Australia had much to learn and if they didnt start to learn they would be in decline at best and soon. And this was just before the major Disruptors like Under, Amazon and AirbnB rose to prominence.
My focus moved from Innovation to The Future of Work and much research on what the business world was going to need to do in 5 / 10 /15 years.
Almost 10 years ago I co authored “The Grumpy Old Managers Guide to Social Media” with my business partner and daughter Nikki to help existing conservative Adelaide businesses understand this emerging new media. Now I know that unless these same existing business embrace new Technology, Data and Trends they will at best stagnate.
In looking ahead five years as I did with the Grumpy Guide its clear almost everything will change. But there is very good news for those that embrace the opportunities by focussing on outcomes and information rather than the Technology as defined in Kevin Kelly’s fantastic book The Inevitable Continue reading What do you actually Do?
I recently modified the saying – “If you always do what you always did …you will always get what you always got…… ” to
If you always do what you always did you will always get what you always got…….but not for much longer
The rate of change is so rapid now that even standing still is a bit like going backwards used to be. As such it is more important than ever that people in business are not only open to change but ready to embrace it and leverage it.
Quite often when I talk to people and they tell me about the things that used to work for them or still do ….. or even perhaps they plan to go back to….I ask them if we are talking BF — Before FaceBook…. less than 10 years ago!!
I think BF is a great milestone as it is more recent than most think and it was a defining moment in terms of the way people in general see and use computers…and communications in general.
When I first heard the term Prisoner of The Proven it really resonated with me as it summed up so much of what I hear from people who don”t want to accept the world is moving rapidly and the things that used to work may not work for much longer. Continue reading Are you a Prisoner of the Proven?
Just when I get serious about Blogging I find out I am still behind the times. I am into LinkedIn, Facebook, Pulse, Sqidoo but then along comes Twitter.
I first heard about it when a LinkedIn contact told me that I should be Twittering too. So I checked it out, joined up and had my first brief tweet but I really couldn’t see any value other than letting people know where I was…if I wanted them to know.
Now that I have read a recent post on www.Ragan.com (an excellent source of info on all areas of Communications) I needed to have a more serious look.
In this post Michael Sebastian firstname.lastname@example.org had the following to say:
Bloggers praise Twitter and its business uses as they ditch blogging for tweeting
Twitter is the Web 2.0 application you hear about, maybe try, and then quickly determine is foolish. At least it seems foolish: You communicate with your “followers” worldwide through 140 character bursts.
One year later she has sent 10,000 Tweets (Twitter posts) and amassed 2,500 followers (which is a lot)—many of them executives, journalists and, perhaps most important, potential clients.
Laurie Fitton at Pistachio Communications who works with businesses and individual speakers to improve their presentation skills said
“All my work now comes from people I know through Twitter. All of it. Not only do all my clients come from Twitter, by the time someone contacts me, they thoroughly understand how my mind works and have already decided I am the one for the project.”
Twitter is an evolution of social media; it’s called “micro-blogging,” a kind of blend of text messaging and blogging. A number of communication bloggers have deemed it the Facebook of 2008. Most bloggers in the tech world and many in the corporate communications realm tweet as well as blog. Some bloggers have even ditched the medium altogether to become full-time tweeters.
I am off to check it out more seriously so next time I might Tweet you instead of Blogging you!!