Every business can tell you what they do ….some better than others with Mission and Vision statements etc. But very few can ever succinctly explain why they do it…. apart from making a profit of course. Recently when talking about setting up a new Joint Venture – MoreThanaTVcommercial.com – with a long term associate business – Vision House – I was asked the why question.
That made me reconsider the What and How of our plans as well. I doing so I read widely about other similar businesses in advertising, marketing communications, digital media etc etc. Whether I read it in the news papers or an a website there were certain words and phases that stuck with me in analysing the What and the Why of our planned approach.
So I must apologies to anyone whose words I have used without credit …but I just dont remember where some of my notes came from …… Sorry!! With the apologies out of the way here goes – my concise wording …. not an easy task for someone prone to premature elaboration…. Continue reading Its not just what you do that counts …but why you do it….. and how you do it