When planning for a meeting with a prospective client today I realised that I have not been practicing what I preach at all lately. For the past two months my attention has been 1oo% dedicated to finding investment to buy a business that represents the opportunity of a life time.
But I have ignored Plan B and as a result have not done anything with my Blog, much with Twitter or LinkedIn and nothing with FaceBook or YouTube. So while I was telling my prospects that he should be using all of the above to build business I realised I had let mine run down.
Then when I read David Henderson’s blog as I do every day I realised I would fail his test – How to Hire a Communications Consultant.
So its not easy but it is important to develop the discipline to do it!! I have seen hundreds of blog worthy topics for clients … but my antennae has not been up and have not found anything for my business to blog about. Why – because I stopped looking and concentrated on Plan A.
It is easy if you have the discipline and you don’t assume it will happen without some effort and attention.
A hard lesson has been learnt as I get back to basics ……
In my previous post I included an email from a client (Eric) who among other things said most blogs were simply people repeating things others wrote.
Well I am about to prove him right again! I am not sure about others but this blog exists as a repository of useful info I find with my interpretation added or merely my endorsement.
I find this a useful approach to build a history (a weblog) of my thoughts/views in this area and a repository for my clients.
Today a post by David Henderson – author, journalist one of my favorite bloggers/writers on PR topics sparked my interest.
For many years we have known the Press/Media Release doesn’t work but we have churned them out because we couldn’t think of any better way and/or the clients expect them and measure your productivity by them.
David today highlights what Journalists expect and how their needs can be easily met simply and easily. His recommended approach has worked well for us … so its great to hear we are on the right track.
Below is an excerpt that took my fancy but ….It is well worth visiting his blog to read his thoughts in full and in fact well worth downloading his eBook and then buying the book.
I know that most news releases today have morphed into something else that’s not really intended for the media but rather as self-serving promotion for organization, glowing announcements of generally trivial nature to make the suits in the corner offices happy. But the morphing has polluted the media waters, and here’s why – many PR agencies today are shoveling out news releases to the media in a style that has not changed much for decades, except that today’s digital delivery methods have replaced envelopes, stamps and fax machines. It no longer works.
I have also taken the liberty to re-use the graphic from David’s blog and add his credit to Tom Foremski and SiliconValleyWatcher for the Die Press Release graphic. It’s from a story Tom wrote on the subject in 2006.