Dont Trust Techos with your Sales and Marketing Vision

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Laura McLellan, a research VP at Gartner, caused quite a stir at the beginning of this year when she boldly predicted that by 2017, CMOs will spend more on IT than CIOs.

And now that is proving to be very true as marketing is becoming the most technology dependant part of any business.

As a result many businesses are developing new roles to bridge the Marketing – Technology divide. This role known as Chief Marketing Technologist will, I believe, play a key role in the future as they need to be:

  • Part Strategist
  • Part Technologist
  • Part Leader and Teacher

Having spent my formative years in DP/MIS/IT and most of my working life in Marketing and Sales I can clearly see why this role is vital. And if it’s not a full time role, every business needs this kind of expertise in house.

For too long the fear of technology and confusion about terminology have held too many businesses back and in some cases it has the technologists to blame.

In the early days just like lawyers and accountants we developed a language and style that made what we did look hard and confused our customers to keep our value up and make sure we kept control.

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