Its not just what you do that counts …but why you do it….. and how you do it

creativity last legal comp advantageEvery business can tell you what they do ….some better than others with Mission and Vision statements etc. But very few can ever succinctly explain why they do it….  apart from making a profit of course. Recently when talking about setting up a new Joint Venture –  MoreThanaTVcommercial.com – with a long term associate business – Vision House – I was asked the why question.

That made me reconsider the What and How of our plans as well. I doing so I read widely about other similar businesses in advertising, marketing communications, digital media etc etc. Whether I read it in the news papers or an a website there were certain words and phases that stuck with me in analysing the What and the  Why of our planned approach.

So I must apologies to anyone whose words I have used without credit …but I just dont remember where some of my notes came from ……  Sorry!! With the apologies out of the way here goes – my concise wording …. not an easy task for someone prone to premature elaboration…. Continue reading Its not just what you do that counts …but why you do it….. and how you do it

COBOL – Everything old is new again

Cobol Nested IfA while a ago  I compared my computing past with my computing present when I looked at what Apple Macs and old IBM Mainframes have in common

And then I talked about developing an Appllication Program Interface (API)  back in the 80s when we didn’t know what an API was.

And now I am returning to my roots as a failed COBOL programmer…  although I always say the best boss I ever had John Neller saved the world from more bad code by moving me into a marketing role as Austpay Product Manager.

The more I see of the evolution of “programming” the more I see things coming back to simple logical English like languages like COBOL that almost anyone can use. Continue reading COBOL – Everything old is new again

Want to be an Entrepreneur? – First find a customer and make a sale!

similar to the machine used at Chrysler Aust in the 70s
IBM Maniframe – System 360 – similar to the machine used at Chrysler Aust in the 70s

In the late 70s I was a very young up and coming Analyst/Programmer in the DP Department at Chrysler Australia. Among the 3 systems I had some responsibility for was payroll…. an archaic in house developed system written in COBOL which ran on what was at the time a million dollar computer an IBM Mainframe … a System 360 Model 40.

One day my boss came to me to tell me he had been invited to attend a seminar at John Neller and Associates along with some other big name companies that used IBM Mainframes (inc Bank of NSW (now Westpac), SAGASCO ( now Envestra) ES &A Bank (now defunct)) to look at developing a computerised Payroll packaged system to meet the specific needs of Australia. Continue reading Want to be an Entrepreneur? – First find a customer and make a sale!