Barely a day goes by without someone telling me they can help me get my site listed on the first page in Google via SEO, SEM etc etc
It is reasonable that in business we are obsessed with getting onto that page for our category of business in Google otherwise we may become invisible so we fall for these promises all too often.
Lets face it Google is an Ad Company they have no interest in your site ever being found unless you buy an ad (AdWords) from them. So they make it hard as possible for anyone to work out how to get found without advertising ….so don’t waste your money on people they say they can do it and spend it where it will get results.
As the number of websites continues to grow achieving this and standing out from the competition gets harder and harder and creativity becomes more and more important. So I repeat don’t listen to people that say they can do what you want as they are selling the same story to your competitors too.
Anyway given Google is the new Yellow Pages do you really want people looking for you on a page that features your competitors too or do you want to be unique.
In a recent post More Than A TV Commercial I talked about how we linked TV ads to the Website via a repeated call to act ….. and also the use of a unique and memorable domain name … The aim being to stop prospects searching generically based on what the business does and remember a catchy tag line instead.
Recently we have seen the proliferation of the hashtag and I see them as another means to make sure you get found.
What is a HashTag all about? Well according to Mashable.com
Hashtags are those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them
On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. So, if you wanted to post about the Breaking Bad finale, you would include #BreakingBad in your tweet to join the conversation. Click on a hashtag to see all the posts that mention the subject in real time.
TV has been leveraging Hashtags for some time now to have viewers talk about shows while they air. And now there is talk about tighter integration between Twitter and TV
Given it can be a powerful search facility and it can be as memorable as you can be creative it is important for business to focus more on Hashtags.
Slogans and TagLines should be in hashtags and through common use the brand can own the Hashtag.
So just as it was once vital to register a Business name and trademark etc it became just as important to do the same with relevant domain names and Social Media handles in Twitter etc now its about HashTags.
They are informal there is no registering its all about usage so just decide on the best ones for you and start using them everywhere.
If you use a tagline for your web address and you should if its memorable then make sure you use it often as a hashtag too,