Stop Learning to Fish…Go Fishing now!!

gone fishingI believe in the fast moving Information and Technological Age in which we live the old adage :  Feed a man a fish and you feed him for a day, Teach a man to Fish and you feed him for Life has changed to –

Feed a man a Fish and you feed him for a day,

Teach a man to Fish and you feed him for Life.

But if he never goes Fishing he will starve eventually

When we wrote the Grumpy Old Managers’ Guide (note the positioning of the apostrophe) several years ago, we said the best way to adjust and adapt to technology (Social Media in particular) and discover its potential in business was to use it for something you enjoy.

Rather than treat the Computer as something you have to use at work to do Spreadsheets and answer email start to explore what it can do to improve your knowledge of things you enjoy – Wine, Gardening, Music etc etc.  We suggested that kind of exploring will open you up to Blogging, Twitter, Facebook etc and give you some appreciation of their use in your business. Continue reading Stop Learning to Fish…Go Fishing now!!

Commonsense is becoming very uncommon

Source: http://cdn.parenting.kidspot.com.au
Source: http://cdn.parenting.kidspot.com.au

I never cease to be amazed at peoples views of what is fair and what’s not. Specifically when it comes to sales and marketing – loyalty schemes, special offers etc they are blissfully unaware of the motives of the marketer and think it’s all about them.

As Marketing guru Seth Godin says “We in general are increasingly naive and gullible when it comes to the hope of getting something for nothing.” Continue reading Commonsense is becoming very uncommon