With 25 years experience in the IT industry and more recently using IT services to help my clients build their brands and business .. I am always concerned that IT tends to see budget and good as mutually exclusive.
Recently I saw a response to a request in LinkedIn for an iPhone app developer that was asking if budget or good were the key criteria for selection.
And when I see those words as options in one sentence generally get me on my soapbox. Too often it appears that IT people are prone to over quoting and under delivering.
Having been part of the problem in the 80s and 90s I understand that it is the lack of clarity in definition and specification by the end user that often causes costs to be higher than they should.
But I know also that ignorance by end users can lead to bliss for some providers who charge way too much and deliver way too little.
Too often these days I come across clients who have spend many thousands on websites that deliver nothing. They have been designed and developed by Techos and / or Graphic artists around look and feel whilst ignoring the most important aspect – that it is the content – Call to Action, Stories, Testimonials etc. – that drives interest!!
This has probably resulted from a lack of involvement by those that best understand the business and the clients and have left it to the “experts”.
So my message is dont pay too much by making sure that you are clear in difining what your clients, prospects and stakeholders expect from your investment and not just leave it to the “experts”.
I dont want to see IT viewed like lawyers and the like by charging too much because they know the rules and assume the clients’ ignorance.
So before you call in the “experts” make sure you know what your expected outcomes are … or keep your money in your pocket.
And that is one reason I have stuck with one provider for 10 years … he makes sure I get my outcomes right before he starts the meter running.
This video sums up my point very well…. but if colouful language and esp the f… word and sexual references are likely to offend please don’t bother!!!
As we have completed The Grumpy Old Managers Guide to Social Media Marketing we have looked at how the tools of Web 2.0 can be applied to a variety of professions, industries, jobs. Our aim is to provide some good case studies to give our clients some ideas to kick start their specific Social Media Marketing plans.
The legal profession was one that took our interest so we headed to LinkedIn to do some research. We found over 200,000 lawyers are using LinkedIn to some degree. There are also a number of groups on LinkedIn specifically for lawyers to exchange info and learn from each other.
So like many other professions the legal profession is embracing LinkedIn. Some of the benefits being gained include:
- Increasing traffic to their websites;
- Improving their ranking in Google searches;
- Researching potential partners or competitors or opposing lawyers or potential clients;
- Researching potential jurors;
- Keeping up to date with peers;
- Building their professional network;
- Researching/headhunting potential new staff/graduates;
So there are many benefits to be had and some very specific to the profession that open up via access to the vast amount of information available on Web 2.0 sites.
Clearly lawyers can’t and many aren’t ignoring Social Media. But like others they will find that these sites only work if they are prepared to invest time and effort to learn how best to apply the benefits to their specific situation. A great place to find more about LinkedIn and lawyers is at the Worlds Largest LinkedIn Lawyers Network.
Until recently it was rare to see lawyers in Australia advertise but now they are featuring in newspapers and on radio and TV advertising their wares.
Obviously they see a need and believe that this is the medium to convey the message … or perhaps they have been convinced by the ad sellers that it will work for them.
It seems a bit amusing that at a time when others are turning away from expensive ineffective traditional media advertising, some others are taking it up.
Although I wonder if we will see much of lawyers using social media marketing. Firstly they will have to provide something for nothing (as is the tried and true formula of winning business online) and secondly I assume there are some archaic rules and principles that restrict such moves.
But I can clearly see how Social Media could be a great way to overcome many of the negative perceptions of the legal fraternity and open up some great business opportunities for them … if they can and they really want to!!
I look forward to feedback and to building some Social Media plans for lawyers to evolve their approach to business … love to know of any case studies that I can use in my planning and presentations.
In the meantime I will make sure we send the Grumpy Old Managers Guide to Social Media Marketing to all the lawyers I know and all the lawyers I would like to help!!