When I was asked recently “What does Social Media mean to you?” I answered off the top of my head and instantly – It Means the World to Me! I always try now to answer in Twitter speak concise and engaging….
This may sound trite and perhaps sarcastic – but I mean it!
Social Media means the world on so many fronts. For a start Access to the World geographically and demographically. This week on LinkedIn I hit 10 million plus in my Three Degrees.
What does this mean – If I get an important message to my 800 plus direct connects and they each do the same and their connections followup as well… That message will hit 10 million worldwide in an instant for zero cost to me.
If only I had something that important to say!!
But it also means the world in terms of access to your world – business and /or social.
It means unprecedented access to people you don’t know. People who may be interested in what you have to say.
But don’t take my word for it
“Technology is shifting Power away from the editors, the publishers, the establishment and the media elite. Now its the People who are in Control.” Rupert Murdoch
It doesn’t matter if your “world” is around the corner or around the world you can access it now without relying on the heritage media.
It’s not just about access to broadcast a message though … its more about reaching people who are listening and ready to engage.
So define your audience and craft your messages specifically for them and then let people listen … but they will only listen if your message interests them. And if they listen it doesn’t matter where in the world they are … they will find you!!
But you must also listen before jumping in.
When I deliver Sales training I explain the most important skill in sales is the art of listening by telling people to look in the mirror and see if they know why…
Well you do have two ears and only one mouth…God must have been telling you something…. is my answer!!
But there is much more to making sales using digital media – Social Media is a key part … but only a part. You need to surround and support it with Listening Web Pages (more about that later), Search Engine Marketing, Social CRM, AdWords etc etc.
But your the world can find you if you are prepared to listen rather than shout.