Lois Kelly has answered the “what should I write about in my Blog?” question in a very simple manner.
And once again she is dead right … When she came out with her nine best story lines in marketing and PR a couple of years ago she had it right.
We adopted that model and use it in planning our campaigns with our clients and it has been very successful… and I know her 4 things that people write about in Social Media will be just as effective.
Imagine how much more effective Twitter could be if you were answering one of these questions rather than that inane “What are you doing?’
Most people that know a bit, but not a lot about Twitter and probably haven’t used it are turned off by thinking they have to keep a record in Twitter of what they do all day long and will be fed meaningless info about the habits of their friends as well.
But when you think about it – these 4 things are what we really want to tell others about … so in Blogs, Twitter etc … or in just plain old fashioned face to face conversations … when you are stuck for a word ask yourself one of these question and you are bound to find something meaningful to say.
In line with our aims for The Grumpy Old Managers Guide to Social Media, I love it when I see people providing simple explanations. I also love it when a picture is used to tell the story.
So when the author of one of my favorite books Beyond Buzz – Lois Kelly of beelinelabs.com came up with this view of Social Networking and Media I had to post it … or is that share it??
It really is all about Sharing and there is not a lot more that needs to be said!
Whatever the technology, tool, strategy etc we choose we are aiming with Social Media and Networking to build a community or in Seth Godin’s terms a Tribe based around sharing.
So maybe Twitter should ask us to tell others “What do we want to share” instead of that ridiculous question – “What are you doing?”… which only serves to give newcomers the wrong impression.
Imagine how much more popular Twitter might be!!!!
No don’t … it doesn’t bear consideration.
In Lois Kelly – Keeping it simple I posted a diagram by one of my favorite author’s Lois Kelly which simply showed what Social Media was all about.
Today I am using a diagram by one of my favorite Aussie Bloggers Laurel Papworth and Gary Hayes, which still keeps it simple but extends the reach and breadth of Social Media Marketing.
But it does highlight that a full Campaign has one key objective reaching the target cost effectively.
In our Grumpy Old Managers Guide to Social Media Marketing we keep it simple to get people started. Build a profile in all the right places and submit content to get noticed by Search Engines etc .
But as the diagram shows the landscape is broader and in addition it is in a state of constant change. Content on Social media sites changes constantly and is an area that a Social Marketer must pay close attention to make sure they keep up.
Whilst getting noticed by search engines and rating well in Google is still a real key the prime objective of the Social Media Campaign is much more and requires more time and effort to be effective.
A major focus is on the building of a community of Followers, Supporters, Evangelists … a Tribe as Seth Godin Calls it . This can be done by becoming a contributor to other communities and helping them to build traffic and in return opening opportunities to engage with your consumers directly there.
There are many benefits to a good Social Media presence and even more to a well crafted and implemented campaign as a recent survey shows the benefits are seen as far more extensive than traditional marketing.