Tear down those walls

 

Recently when I read of the twenty fifth anniversary of the tearing down of the Berlin Wall I was reminded of one of the great speeches in history.  In June of 1987 US President Ronald Regan stood at the Brandenburg Gate in Berlin and called on Russian President, Michael Gorbachev, to tear down the wall that had divided the city for 26 years …..  and just over 2 years later it was gone.

At the time I was midst some work for a couple of clients that had me dealing with the imaginary walls that still seem to divide PR, Marketing, Sales, Advertising, Social Media etc etc. in the mind of many.  For one we were doing PR and the other we were doing Social Media .

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In April of 2008 I read an enlightening book by David Meerman Scott which set out to define the Rules of Marketing and Social Media in the Internet Age.

As a result I wrote a blog about  These New Rules  and talked about the need to utilise the best tools available rather than think about Press Releases and Blogs. Continue reading Tear down those walls

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Eric is Right … again!

die-press-release-141x220In my previous post I included an email from a client (Eric) who among other things said most blogs were simply people repeating things others wrote.

Well I am about to prove him right again! I am not sure about others but this blog exists as a repository of useful info I find with my interpretation added or merely my endorsement.

I find this a useful approach to build a history (a weblog) of my thoughts/views in this area and a repository for my clients.

Today a post by David Henderson – author, journalist one of my favorite bloggers/writers on PR topics sparked my interest.

For many years we have known the Press/Media Release doesn’t work but we have churned them out because we couldn’t think of any better way and/or the clients expect them and measure your productivity by them.

David today highlights what Journalists expect and how their needs can be easily met simply and easily.  His recommended approach has worked well for us … so its great to hear we are on the right track.

Below is an excerpt that took my fancy but ….It is well worth visiting his blog to read his thoughts in full and in fact well worth downloading his eBook and then buying the book.

I know that most news releases today have morphed into something else that’s not really intended for the media but rather as self-serving promotion for organization, glowing announcements of generally trivial nature to make the suits in the corner offices happy. But the morphing has polluted the media waters, and here’s why – many PR agencies today are shoveling out news releases to the media in a style that has not changed much for decades, except that today’s digital delivery methods have replaced envelopes, stamps and fax machines. It no longer works.


I have also taken the liberty to re-use the graphic from David’s blog and add his credit to Tom Foremski and SiliconValleyWatcher for the Die Press Release graphic. It’s from a story Tom wrote on the subject in 2006.