Almost everyday in one of the LinkedIn groups of which I am a member there is a professional recruitment consultant telling me he is happy to be linked to me and/or anyone else who is interested. They are building their online contacts of executives who may match a role that comes up in future … anywhere in the world. This hammers home to me the fact that this industry is undergoing a massive change and that there are still many in the industry that don’t get it.
They need to re-engineer their businesses to leverage the benefits that Web 2.0 offers or go the way that many successful travel agents and other “middlemen” have gone recently.
If you are looking to recruit Millennials or Y geners the Net is the place to find them and, more so, impress them. But no matter who you want to recruit you will be able to engage large numbers of them very cost effectively using the Web 2.0 tools.
Recently I ran a little test to see how effectively Twitter could help me in my business. I sent one Tweet “Looking for a young Social Media Marketing evangelist in Adelaide to work in a small PR/Social Media agency.”
Within 2 hours I had contact with two people who were interested and with two agencies that wanted to link with us. Then in less than half an hour I was able to read their full profile on LinkedIn including recommendations from others they had worked with and for. So I had their resume and reference checks without even picking up the phone. Finally I Googled them to find other information and then checked them on Facebook and/or Myspace to get a view of what they were like as a person.
Of course while I was doing that they had done the same to us – checked website, read blogs, checked LinkedIn and Facebook etc and so knew pretty much who we were and what we did for whom.
So in a few hours I found exactly what I was looking for at no cost … and they determined that we were for them … without an interview!!
Sure I was looking for a person that would be across the methods I employed but it is a clear sign of the future of finding people and people finding you.
Almost everyday I read, online, for free the stories in the New York Times that are of interest to me. One such story was about Amanda Casgar, a young lady who said it was her mission to get a job with the Murphy-Goode winery in California. They were looking for a “social media whiz” for the role of “Lifestyle Correspondent” and paying $10,000 per month to promote their range of wines in blogs, Facebook and Twitter.
She had a background in magazine marketing, was an occasional user of Twitter and had a passion for wine. So she set out as applicant No. 505 to win the job as best she could. She began by posting regular tweets about wine. Then she set up a website “Good Times with Amanda Casgar” to report on her progress towards winning the job and then started a Facebook Fan Page for the winery. While half a dozen others also set up a Facebook page she went further and bought several 50 cent per click ads to generate traffic to her page.
Then she spent two days filming and editing her video resume in the form of a Sketch entitled “Random Acts of Wineness”.
This story highlights how popular the recently created role of Social Media Specialist has become and the new ways that candidates have at their disposal to impress prospective employers well before any shortlist or interview process.
The other thing the story highlighted to me was the mere fact that the company was looking for a person in this role attracted much interest. They demonstrated that they were with it … and the interest in them by the applicants show they were worth looking at even if you didn’t want to work for them.
There were over 600 applicants and over 50,000 people visited the company website as a result of the interest in the company that was built by the applicants in their quest to prove that they could do the job.
So perhaps they don’t need to hire anyone. Just running a job ad has done the job … maybe.
Unfortunately the winemaker (a Grumpy Old Manager) was telling people he was not on Twitter and that he was hiring someone to do this for him.
Not really a case of Say what you be .. and Be what you say.