There is no such thing as Sponsorship

sponsor_me1What we know as sponsorship is most likely an exercise in philanthropy or an attempt at business development…and generally aims to be a bit of both.

But there are pitfalls and disappointments ahead unless you are clear of your overall objectives.

I am sure these days that most people realise that hanging a sign on the fence when the local footy club plays is at best philanthropy…you like the club and you get a few lurks and perks as a result.

If you are happy with the philanthropy model and don’t have any real business expectations from “sponsorship” that’s fine…no need to read any more. Continue reading There is no such thing as Sponsorship