Whenever I talk about developing your personal brand and leadership, I talk about finding your Passion and Your Why and then I liken it to building the Pyramids and then explain how to build your personal “Me Inc” Pyramid.
I developed this concept when managing high profile sportspeople as a visual way to get them thinking about what was right or wrong for their brand.
Pyramids are made up of blocks / bricks based upon a solid foundation. As such as we develop and grow through our life we are constantly faced with decisions about the options available to us. These options can be viewed as bricks and each assessed as to whether it adds value and strength to our pyramid or in fact it may take a brick out and lead to the pyramid collapsing
But increasingly your personal brand is about how others see you and the expectations and the norms that society wants to limit and measure you with. This has lead to developing the concept of your approach to life (your style) and hence how others perceive you as being bubble like. At the right end of the Bubble is the very traditional view of normal behaviour for a person of your age, general, race, creed, etc etc and at the other end are the boundaries that may or may not be acceptable within your society.
These days, in the age of Disruptive Innovation, we need to explore and push those boundaries in developing the real you without being perceived as Out of Control – just as much as you need to avoid being too “normal” and as such being seen as boring and uninteresting. Continue reading It’s Your Bubble and Your Pyramid