Its Definately Not A Fad

Increasingly in our business we are seeing the need to use Video to tell our clients’ stories effectively. The Internet now affords us a cost effective delivery mechanism and the proliferation of simple but effective videos on the net (e.g. YouTube) allows us to produce it cost effectively by keeping the production simple.

The guys at Turn Here have some great examples of the sorts of videos I am talking about on their site and if you as them they will send you an excellent White Paper explaining the how an why of Internet Video.

A great tool for shooting an editing simple video on the run specifically for internet use is the Flip Video Camera … at less then $200 this is an amazing tool that all communicators should carry with them these days.

MyRaganTV have a great review of it on their site.. you should watch it to find out more. At the time of writing they are only available in the US.

Now I should be Tweeting???

Just when I get serious about Blogging I find out I am still behind the times. I am into LinkedIn, Facebook, Pulse, Sqidoo but then along comes Twitter.

I first heard about it when a LinkedIn contact told me that I should be Twittering too. So I checked it out, joined up and had my first brief tweet but I really couldn’t see any value other than letting people know where I was…if I wanted them to know.

Now that I have read a recent post on www.Ragan.com (an excellent source of info on all areas of Communications) I needed to have a more serious look.

In this post Michael Sebastian michaels@ragan.com had the following to say:

Bloggers praise Twitter and its business uses as they ditch blogging for tweeting

Twitter is the Web 2.0 application you hear about, maybe try, and then quickly determine is foolish. At least it seems foolish: You communicate with your “followers” worldwide through 140 character bursts.

One year later she has sent 10,000 Tweets (Twitter posts) and amassed 2,500 followers (which is a lot)—many of them executives, journalists and, perhaps most important, potential clients.

Laurie Fitton at Pistachio Communications who works with businesses and individual speakers to improve their presentation skills said

“All my work now comes from people I know through Twitter. All of it. Not only do all my clients come from Twitter, by the time someone contacts me, they thoroughly understand how my mind works and have already decided I am the one for the project.”

Twitter is an evolution of social media; it’s called “micro-blogging,” a kind of blend of text messaging and blogging. A number of communication bloggers have deemed it the Facebook of 2008. Most bloggers in the tech world and many in the corporate communications realm tweet as well as blog. Some bloggers have even ditched the medium altogether to become full-time tweeters.

I am off to check it out more seriously so next time I might Tweet you instead of Blogging you!!