A Snooze of Politicians

https://i0.wp.com/mickatkinson.com.au/images/mick.jpg
Mick Atkinson Listening? Or Talkback radio addict?

The latest Political News coupled with other reports in the past few days leading to the Sth Aust election next month has prompted me to come up with a  Plural noun for them …   A Snooze.

First, there was the announcement of a TV/Print media (aka Heritage media) using ads to convince young people of the dangers of speed and irresponsible driving ….   The ad agency obviously forgot to tell them that their target audience aren’t interested in Heritage media or the tradition 30 sec Shock ad!!

Then the Opposition Leader announced her plans to control large donations to political Parties Election funds ……  maybe she doesn’t know that Barack Obama raised $500mill from $3 mill people with most donations less than $100 by making it easy for them to become engaged and mobilised in the campaign…. by seeking feedback and participation.

But then again the first rule of Social media is to Listen … the next Converse…. then Engage …. and the very last Convert..  while the Pollies still prefer to use traditional expensive ad campaigns to beat us into submission as soon as possible!!!

Clearly our Pollies don’t get Social Media Power as is evidenced by their sporadic and highly ineffective use of Twitter, Facebook, LinkedIn and Blogs.

Then today the ultimate in naivety came with the highlighting of some laws passed some time ago and supported by both parties as reported in today’s Adelaide Advertiser

SOUTH Australia has become one of the few states in the world to censor the internet under laws created by Attorney-General Michael Atkinson.

The new law, which came into force on January 6, requires internet bloggers, and anyone making a comment on next month’s state election, to publish their real name and postcode when commenting on the poll.

Spearheading the new “rules” Attorney General Mick Atkinson who still seems to think that Talkback radio is the way to reach the masses (judging by his incessant appearances there) refers to blogs as a “sewer of defamation” and “identity theft and fraud”.

While the Opposition Spokesperson’s comments highlight the Pollies’ complete lack of understanding of what has been described as the biggest revolution in communication since the invention of the Guttenberg Press in 1436

Opposition justice spokeswoman Vickie Chapman said yesterday while the Liberal Party had supported the amendment to the Electoral Act, she believed it would be too broad to implement if it included Facebook and Twitter and said Mr Atkinson should introduce a regulation to limit its scope.

“It is clearly not the intention of what we understood that to be,” she said.

I think these few examples form the past 3 days in Adelaide highlight the issue and one that faces most business people –  rather than try to understand Social media lest pretend it doesn’t exist or even better let’s try and ban it … as they did the Mobile Phone, Fax and Spreadsheets in many offices..a few years ago!

But with 355 million plus on Facebook and Australia now leading the way with the average amount of time per day spent of Facebook……Social Media aint going away!!

LinkedIn is the worlds leading Business Network, with 55 million white collar professionals, who earn on average over $100,000. It is now growing at the rate of 1 person every second of every day around the world…. with 1.2 million of us now in Aust/NZ.

What a powerful force and a great source of feedback, engagement and even donations.

Perhaps its time for the Snoozers on North Terrace (SA Parliament House) to take the blinkers (or is that sleeping masks) off and join the rest of us in the real world of today and tomorrow and stop hoping the past will come back!!

Perhaps if we put them in for 10 years they may have time to take a strategic view of the world rather than the constant focus on how to get back in again in 3/4 years time and covering their backsides along the way!

Richard James Carter

326b Magill Rd

Kensington Park SA

ph 0412 813 870

perhaps one of the snoozers on North terrace might even call for some professional advice.

Petty by name … Petty by nature?

bransonFor the past two weeks I have followed saga in the The Adelaide Advertiser” which has a evolved from a story written by local radio “personality” Amber Petty.  I don’t know Ms Petty who seems to have risen to prominence as a broadcaster and journalist because she had a friend who met a Prince in a pub during the Olympics and became  Princess.

Ms Petty then decided (I assume) that he new found fame could be better leveraged in Adelaide than her home town Sydney so ever since, she inflicted herself and her opinions upon the poor unsuspecting people of Adelaide.

Whilst I have never met Ms Petty, unlike her I have met and done business with, on occasions, the object of her recent scorn Sir Richard Branson.

Whilst telling us he “should be banned from appearing in his own commercials becasue clearly he’s having a mid air,  mid-life crisis.”,  she admits “I actually enjoy flying Virgin and think Sir Richard, is of course, an absolute genius.”

So is it just me that doesn’t get it … perhaps he is a flawed genius Ms Petty?

Her concerns are all a result of his “boring, out-dated thread of using women to sell a product.”

I won’t do her further justice with any more quotes I am sure if you Google Ms Petty you will find the story.

My interest in reading this fairly poor excuse for journalism (incidentally the story was accompanied by a pic of  Sir Richard with some Beach babes) was more in anticipation of what may follow in Letters to the Editor.

My dealings with Sir Richard result from his personal and company support for a Charity established by my client Tatiana Grigorieva to combat child hood obesity. We found him to be a charming, respectful,  supportive Gentleman who enjoyed the company of women but in no way could be guilty of any of the charges pressed by Ms Petty.

It was no surprise to see Letters to the Editor in support along with typically a few of condemnation. It was also no surprise for me to see a letter from the man himself, seizing on the opportunity for publicity that the naive (or is it coniving) Miss Petty laid at his feet.

The question I would ask her is “what was your motive in writing the article?” was it genuine distaste for the marketing of Branson or was it seizing a chance to grow her brand and further her career in the media?

Anyway Branson did it beautifully as always –  “The problem, I believe, with her article  is that if the next time I promote a product I line up with three male models the photo won’t get into your paper and the new business won’t get talked about.” he wrote.

His letter of course prompted another article in The Tiser this time by an objective  Journalist Jessica Leo who quoted a mate and colleague, celebrity agent, Max Markson who said “I don’t believe he is alienating the female market at all. If he was, he wouldn’t be doing it.”

Then perhaps the final in the saga (for now?)  a follow up Petty piece yesterday where she apologised to Branson for feeling that he was “personally attacked when I questioned a man of his age getting all sexy with a teenager or someone in her early twenties.”

But perhaps her apology was really a reason to boast as she did in her opening paragraph “There is a mix of terror and satisfaction when you realise you have exasperated a man as powerful as Sir Richard Branson, as it would appear I did in this column.”

Ms Petty I doubt very much that Sir Richard was exasperated by you and I suspect you know as well as I do he was seizing the opportunity for some outstanding coverage for his brand courtesy of your employer The Advertiser.

And to sum it all up the latest column also featured another pic Sir Richard and girls in Bikinis. Proving him right again it is the male photo editors that provide the encouragement to use young women in his promotions to get coverage for his brand.

There are some great examples and messages in this whole series, as summarised here,  of how to seize the opportunity to use the media to build your brand in a manner that Advertisements never could.

I am sure Sir Richard is very grateful for the opportunity you have afforded him, as I am for the material you have provided me to use as a Case Study for my clients.

More Gold in My BackYard

Even for a reasonably Net savvy guy like me the traditional media is my prime source of whats importatnt. Recent proof of this came this morning when I read fellow Adelaidian and Net Guru Lee Hopkins’ Blog as below.

Shai is one of the 50 most influential female bloggers

Adelaide blogging legend Shai Coggins Our very own (as in ‘lives in Adelaide, Australia’) blogging femme fatale, the fabulous Shai Coggins, has been nominated 11th most influential female blogger by the team at North x East.

The list includes luminaries from many fields and despite its white, US-centric focus the point of the list is to prove that blogging is no longer just a club for tech-friendly white males. http://leehopkins.net/

I find there have been stories about Shai in the local daily but in a small geeky column that I never read…. but without following Lee I would never know that Shai was one of us!!

I just have to stop reading The Advertiser and spend more time using the net for Real News thats important to me.

The TIMES They are a Changing

The Hit Rate on the On-line version AdelaideNow of the only Daily in little old conservative Adelaide – The Advertiser (Rupert’s first paper and still a strong performer in the stable) is now growing at a rate that surprised them… to the point that the On-line Editor now has equal status with Chief of Staff and Night Editor as direct reports to The Editor…. as such they now consider themselves a Multi-Media company not a Newspaper.

But one that is challenged to find a suitable revenue model … given the lucrative business they have been in as the only NewsPaper in a city of a million people.

At The Times in London each reporter has now a Video Camera … and Mini recording studio on their desk to file a Radio, TV and then Print version of each story. Clearly recognising that there is a very strong shift away from traditional print in all areas an supply peoples need for immediate access to information.

It appears that circulation of the print version of The Advertiser is also dropping… but more so Readership as people opt for more credible News Sources (interstate, national, and independent publishers) especially on Weekends when they have more time … (eg Australian, The Age, The Independent) or getting it delivered direct from a variety of sources via the Net. The Net also provides them with a try before you buy in sampling papers as well.

Annecdotal surveying shows most readers of the very locally focussed Tiser do so out of habit, many have a large level of dis-satisfaction with its quality and credibility and would opt for an alternate if comparable in price and local focus.

Being an older and more conservative market Adelaide has been slow to look to the Net as an alternate source —— it now looks like that trend is changing rapidly!!

Opening up opportunities for online versions of Very Local News… as a cost effective opportunity for those advertisers wanting to reach very local targetted markets.