The times they are a changing… thank goodness!!

dunkindonutsWe all know that the pace of change is now faster than ever. But on a day when Kodak announced the death of Kodachrome which 74 years ago revolutionised colour film and went on tto be an iconic brand, I am still bemused by peoples reluctance to accept the benefits that Web 2.o etc can bring.

The fact that I am in bed writing this on my SmartPhone which is linked to the wireless network that drives several other devices in the house is further evidence of what is happening around us daily… yet many won’t embrace it.

The Media section of The Australian Newspaper which once only talked of Radio, TV and Print this week featured a major story on each if its six pages on Web 2.0 tools and technologies … Twitter, blogs, YouTube, MySpace all featured in big bold headlines along with articles on the the web helping newspapers survive and measuring website hits.

And now I read in Chris Brogan’s Blog of a new iPhone app to make it easier. Introducing Dunkin Run. The tool is just a simple ordering and setup tool that lets you email or text your friends, tell them when you’re leaving, and give them the option of ordering stuff from Dunkin’ Donuts. A great use of the available technology to make life easier for people to do business with you.

But there is some light appearing and a chance that the Grumpy Old Manager will embrace Social Media Marketing … especially when our Guide is released this week!!

The latest research by Pew Research shows that in the US adoption of Broadband in the home is growing rapidly at a time when people, due to economic circumstances, are cancelling or cutting back on cable TV (22%) and mobile phones (19%)

While the rate of broadband take up grew only 1% in 2008 it has grown by 6% to 63% up to April 2009.

In the past 12 months the 65 or older segment has gone from 19% to 30% and those 50 – 64 from 50% to 61%.

Interestingly the highest growth rates (34%) came from those in the lower income groups. While the well educated and well paid group remained stable at 85% adoption of broadband in the home.

So all people, especially older people, are increasingly using the Internet at home … as such it is a great place to reach key consumer groups more than ever.