And of course technology means we now spend more time connected and working all hours. But now we can utilise mobile technology to get some exercise during the day while working and become more productive management by walking around has a whole new meaning.
After that was published I was asked why would a business consultant be concerned with their clients’ health and fitness.
My answer is two-fold
I have a background in working with elite international athletes…so I know a bit about it …. but more importantly unlike the medical profession my clients are of no value to me when they are sick …and can’t pay their bills.
With this in mind a recent headline in the newspaper screamed out at me for attention “Sitting is the New Smoking”. A lot of common sense and a bit of research had me convinced that whilst the headline was over the top there is a real issue here that we need to deal with.
For more background check out this article from Harvard Business Review, where Nilofer Merchant points out that …
As we work, we sit more than we do anything else. We’re averaging 9.3 hours a day, compared to 7.7 hours of sleeping. Sitting is so prevalent and so pervasive that we don’t even question how much we’re doing it. And, everyone else is doing it also, so it doesn’t even occur to us that it’s not okay. In that way, I’ve come to see that sitting is the smoking of our generation. Continue reading Is Sitting the New Smoking?
For years chocolate has been used as a reward, a lure, an incentive! So today when I visited a Nursing and Health Expo in Adelaide I should not have be surprised to find chocolates and lollies on almost every stand and in very large quantities.
And it is almost Easter.
But given my focus is on Marketing within the Wellness, Nutrition, Health area I expected better.
With Obesity and Diabetes in epidemic proportions there surely are better ways to convince young people who want a career in Nursing that you are the one to help … as you have the best supply of Sugar in the industry.
Even if thats what the attendees expect there is clearly a great marketing opportunity here that was missed by all … apart from one … who offered chocolates and a chance to win a personal training session.
Given stats that show rates of ill health, rates of smoking etc within nursing are above the norms there is a clear opportunity to show that as a recruiter or an employer that you care by not supply these incentives … and making sure the attendees know it!!