Follow the Money ….if you want business.

Accordingly to Wikipedia – Follow the money is a catchphrase popularised by the 1976 drama-documentary movie All The President’s Men, which suggests a money trail or corruption scheme within high (often political) office.

But like many others I have a very different meaning…om re;ating it to everyday business

If you have something to sell and everybody does….. You need to be where the buyers are….that is the people with the money

While we all look at new and innovative ways to find business – new business – this involves spending money.  While there are many sources of new business that can be highly cost effective.