Are you a Prisoner of the Proven?

I recently modified the saying – “If you always do what you always did …you will always get what you always got…… ”    to

If you always do what you always did you will always get what you always got…….but not for much longer

The rate of change is so rapid now that even standing still is a bit like going backwards used to be. As such it is more important than ever that people in business are not only open to change but ready to embrace it and leverage it.

Quite often when I talk to people and they tell me about the things that used to work for them or still do ….. or even perhaps they plan to go back to….I ask them if we are talking BF —   Before FaceBook…. less than 10 years ago!!

I think BF is a great milestone as it is more recent than most think and it was a defining moment in terms of the way people in general see and use computers…and communications in general.

When I first heard the term Prisoner of The Proven it really resonated with me as it summed up so much of what I hear from people who don”t want to accept the world is moving rapidly and the things that used to work may not work for much longer.

The enovAsia accelerator

blog.readytomanage.com

In my recent post Entrepreneurialism – it’s like flying a plane while still building it…  I raised some of the pitfalls of Entrepreneurialism especially when it comes to financing your dreams.

Given that at our consulting business enovAsia we focus on Innovation we have decided top develop our own model to assist many of the great Startups in our home town – Adelaide.

We will utilise the support of our major investor and the companies that we work with to provide a total Entrepreneur ecosystem.

It has been utilised with some success and now we are planning to open it up more widely.

The Enovasia Model – Looks Like This…

We have found financial investors that have access to significant capital ($50 million) to invest in digital media and sustainability focused opportunities, though this need not always rely on ADMSL.

We are now actively seeking early stage businesses that meet our criteria … start-ups that we can invest in and also derive revenue from for affiliated, “group” or “network” businesses via a direct solution sales model.

Developing a Marketing Strategy ….in pictures.

Putting together a Marketing Strategy is a vital and complex activity for business……but a picture is worth more than a thousand words today when it comes to planning it.

I have found the fairly recent development and now wide use of the Inforgraphic a real breakthrough in terms of telling complex stories in easy to understand pictures.

As such when I found the one below I had to share it…. as it sums up much of what I say.

Also it highlights to me the value of good free info. I was about to go with Wufoo for website forms …..but this Infographic was developed by Formstack. They are a rival of Wufoo that I had not heard of…..but now I plan tp gp with them!