Some time ago I planned to write an article about the increasing importance and value of Event Marketing. I planned the headline and the picture as I do to get the story in my head as i do every time, when I start thinking about what I will write about.
But this is not the article I planned to write on why Event Marketing needs to be a key component in every brand building and sales campaign these days.
The more I thought about the importance of Event Marketing and adding High Touch in a High Tech world was important I realised most EVENTS are missing some key components and we have not changed the basic way we do events of all types in business. The two key elements overlooked or lacking for all manner of reasons, not the least of which is we avoid things that are new and disruptive, are Event Media (as opposed to Marketing) and Event Presentation (as opposed to Production) …. as they just become part of the Marketing or Management and don’t get the focus deserved these days in a much changed world because they get squeezed out in a largely operational budgeting exercise. Continue reading Seduce and Enjoy – Engaging and Entertaining your Audience
Passion I believe leads to Vision, Creativity, Innovation and an Emotional Connection which in turn creates an environment of Confidence in not only the leadership but the organisation.
Trust is the next vital aspect that a true leader needs to have in his people and exhibit to them and in return gain their trust … this develops Loyalty and in turn Mutual Trust. If people Trust you and you trust them and you also have confidence in each other you are well on the way to being a great leader. Continue reading Leaders Eat Last and Never Go Hungry
Now that I have your attention with that headline let me explain why that Hemmingway quote is way more appropriate than it looks.
In my constant quest for new and valuable sayings for the The Grumpy Old Manger’s Guide (aka Me) to get his message across simply to the masses I recently came up with the words on the left.
Everytime I start a blog or any project for that matter that involves writing I am well aware of the old addage Less is More. This is particularly so in an age where we are being bombarded by messages and information in one way shape or form all day long.
But first let me explain why I believe in the age of YouTube, Pinterest, SlideShare, SnapChat ,Instagram etc etc why writing is an even more vital business skill than ever.
Even better let me have Ann Handley author of several books and articles on the topic put it very succinctly
If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers.
Writing matters more now, not less. Our online words are our emissaries: They tell our customers who we are.
Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy—or it can make us seem humdrum or discombobulated or flat-out boring. That’s true whether you’re writing a listicle or the words on a SlideShare deck, and it’s also true of the words you’re reading right here, right now…
I totally agree with Ann on the absolute importance of writing in business today but would add two elements to her words Begin with Creativity and End with Brevity. In other words start by making it interesting to you and end with an edit that makes it interesting to the reader. Continue reading Write Drunk ….. Edit Sober
And now that is proving to be very true as marketing is becoming the most technology dependant part of any business.
As a result many businesses are developing new roles to bridge the Marketing – Technology divide. This role known as Chief Marketing Technologist will, I believe, play a key role in the future as they need to be:
Part Leader and Teacher
Having spent my formative years in DP/MIS/IT and most of my working life in Marketing and Sales I can clearly see why this role is vital. And if it’s not a full time role, every business needs this kind of expertise in house.
For too long the fear of technology and confusion about terminology have held too many businesses back and in some cases it has the technologists to blame.
In the early days just like lawyers and accountants we developed a language and style that made what we did look hard and confused our customers to keep our value up and make sure we kept control.
Every business can tell you what they do ….some better than others with Mission and Vision statements etc. But very few can ever succinctly explain why they do it…. apart from making a profit of course. Recently when talking about setting up a new Joint Venture – MoreThanaTVcommercial.com – with a long term associate business – Vision House – I was asked the why question.
That made me reconsider the What and How of our plans as well. I doing so I read widely about other similar businesses in advertising, marketing communications, digital media etc etc. Whether I read it in the news papers or an a website there were certain words and phases that stuck with me in analysing the What and the Why of our planned approach.